BettingJobs

Acquisition Specialist

Posted: 4 days ago

Job Description

BettingJobs is thrilled to collaborate with our client, a prominent online bookmaker known for transforming the sports betting and gaming industry, in their search for an Acquisition Specialist to join their team based remotely in CIS region.Responsibilities:Develop and execute unconventional acquisition strategies targeting bettors in Russia and CIS, focusing on sharp players, high-volume VIPs, and value-driven users.Build and maintain partnerships with arbitrage-focused affiliates, tipsters, betting communities, crypto websites, and forums across Telegram, Discord and others.Grow local social media presence using crypto- and betting-friendly platforms and guerilla methods to bypass mainstream ad restrictions.Identify and collaborate with unofficial influencers (VK, gambling YouTubers, Twitter/X accounts, Telegram opinion leaders).Organize and run guerilla promos, community activations, and loyalty initiatives to retain high-value traffic acquired through grey-market funnels.Monitor and optimize campaigns based on conversion, LTV, and ROAS, working closely with CRM and BI teams.Stay on top of local competitor activity, user trends, and crypto adoption patterns to inform acquisition tactics.Ensure bonus abuse, and fraud risks are mitigated during acquisition, in collaboration with Risk and Payments teams.Provide weekly reporting on user acquisition performance, market insights, and test campaign outcomesRequirements:Deep understanding of grey-hat acquisition in restricted or unregulated markets and understanding of user acquisition funnels for main acquisition channels.Strong connections or familiarity with Telegram/Discord influencers, Russian arbitrage networks, and betting forums.Ability to launch and scale social-led and content-based acquisition for sports betting brands without local license.Creative thinker with a “hacker” mindset — ability to find cracks and leverage them within the market landscape.Comfortable navigating crypto-based onboarding funnels, including wallets, conversions, and tokens.Proficient in tools such as UTM tracking, analytics platforms, affiliate software. Knowledge in black-hat media buying in Russia is a plus.Excellent verbal and written Russian.3+ year’s experience in user acquisition for sportsbooks or high-risk verticals (crypto, forex, betting, etc.)Proven success in growing user bases via non-traditional marketing channels, particularly in Russia/CIS grey markets.Strong grasp of customer journeys, and the ability to test and own the journey up until first time deposit.Experience working with or managing high-value arbitrage and value-betting affiliates.Good understanding of crypto adoption and user behaviour in Russia and surrounding markets.Familiarity with sharp betting concepts, low-margin pricing, VIP incentives, and the psychology of high-stakes players.

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