Ad Manager Senior

Company: M&Z Nexus Location: Remote or Islamabad (on site) Type: Full time | Night shift supporting U.S. hours Reports to: CEO/ManagerAbout M&Z Nexus We match businesses with high performing, English proficient virtual talent. Our teams integrate into client workflows with reliability, precision, and proactive support.About the role We are hiring a senior Performance Ad Manager to own strategy, execution, and optimization across Meta and LinkedIn for U.S. markets. You will drive pipeline by delivering qualified leads at efficient costs and by running a disciplined testing program.What you will doArchitect, launch, and scale campaigns on Facebook, Instagram, and LinkedIn for U.S. audiencesRun daily checks for pacing, CPA, CTR, CPM, frequency, and funnel healthBuild and refine audiences including lookalike, retargeting, and first party listsManage budgets and shift spend to highest return initiativesImplement and maintain tracking with Meta Pixel, LinkedIn Insight Tag, UTMs, and Google Tag ManagerLead structured A/B and multivariate tests across creatives, copy, formats, and landing pagesProduce weekly executive level reporting with insights and next actionsPartner with creative on briefs and iterationsEnsure compliance with platform policies and U.S. advertising standardsWhat you bring6+ years of hands on performance marketing for U.S. marketsProven record meeting CPL and ROAS targets while improving lead qualityExpert proficiency in Meta Ads Manager, LinkedIn Campaign Manager, and Meta Business SuiteStrong command of pixels, tagging, attribution, and conversion optimizationAdvanced analysis in Google Sheets and Looker Studio or similar toolsClear communicator who turns data into decisions and influences stakeholdersHighly organized operator who can run multiple programs in parallelHow success is measuredQualified leads and pipeline generatedCPL and CAC against targetsConversion rates and time to first meaningful actionTesting velocity and learnings shipped each monthData accuracy and tracking reliabilityShift Night shift aligned to U.S. business hours.Application deadline 4 Nov 2025How to apply Send your resume and a brief note with two recent campaign examples that include objectives, budget range, targeting, and results. Include links or screenshots if available.