Brand Manager

Experience RESPONSIBILITIES 7-10 years of proven experience in brand management Demonstrated success in creating and implementing innovative branding strategies Proven track record of driving brand awareness and market positioning Conducted checks and audits to ensure the guidelines are being followed An eye for detail and ability to work across geographies Roles and Responsibilities Execute comprehensive branding strategies to promote Adani Airports Collaborate with cross-functional teams to ensure brand consistency and alignment with business objectives Oversee the design and production of marketing collateral, ensuring adherence to brand guidelines Monitor market trends and conduct competitive analysis to identify opportunities for brand enhancement Manage external agencies and vendors to support branding initiatives Analyse brand performance metrics and provide regular reports to senior management and corporate branding team Champion the Adani brand internally, ensuring employees understand and embody the brand values Stay updated with industry best practices and emerging trends in brand management Maximise brand visibility and mileage through strategic management of corporate branding Created unique identities for sub-brands and aligned them with their specific requirements Ensure adherence to brand guidelines across all platforms and touchpoints Behavioural Skills Excellent leadership and team management abilities Strong communication and interpersonal skills Strategic thinking and problem-solving capabilities Highly organized with the ability to manage multiple projects simultaneously Adaptability and resilience in a fast-paced and dynamic environment Technical Skills Proven experience in implementing brand strategies Proficiency in market research and analysis techniques Expertise in utilising digital marketing tools and platforms for brand promotion Strong understanding of brand performance metrics and analytics Experience in managing external agencies and vendors for branding initiatives Non-Negotiable Skills 7-10 years of brand management experience Demonstrated success in developing and implementing innovative branding strategies Excellent project management skills Inclination to travel and work on-ground Ability to interact with teams and people across geographies and businesses Bachelor's degree in Marketing, Business Administration, or related field QualificationsEducation Qualification Bachelor's degree in Marketing, Business Administration, or related field Master's degree in Marketing or Business Administration preferred Certification required Professional certification in Brand Management or Marketing Strategy is a plus