Manager, Brand Partnership & Sports Marketing

Purpose & Overall Relevance For The OrganizationAt adidas, we collaborate with leading athletes, teams, events, and cultural icons to shape the future of sport and culture around the world. At the heart of these efforts is our Sports & Culture Marketing (Brand Partnerships & Sports Marketing) team, which drives a powerful global portfolio to elevate our brand. As we expand our Brand Partnerships and Sports Marketing in Southeast Asia — particularly in Thailand — we are looking for a dynamic and strategic Sports & Culture Marketing professional to lead and execute bold, culturally resonant initiatives.

This role will be responsible for executing Global, Emerging Markets (EM), and Southeast Asia (SEA) Sponsorships (SpoMA) and Entertainment & Influencer Marketing (EIM) strategies in Thailand, with a focus on maximizing brand impact, amplifying key brand moments, and increasing Share of Search through impactful partner activations. Key ResponsibilitiesPartner Acquisition & EngagementSupport the identification, acquisition, and retention of top-tier and next-generation brand partners aligned with adidas’ strategic vision. Assist in negotiating, maintaining, and renewing partner contracts in line with Global Sports Marketing Policy and allocated budgets. Enable industry-leading partner activations that drive brand and product visibility.

Act as the key liaison between partners and internal teams including Brand Activation, PR, Omni-Channel, and Sales. Deliver excellent service and nurture strong relationships with partners and key industry stakeholders. Activation & Performance Management Plan, manage, and execute partner activation calendars in alignment with regional strategies and key brand milestones. Oversee the Thailand partner seeding program — manage product ordering, prioritization, seeding lists, and reporting. Drive campaign amplification through partner networks by facilitating publishing briefs and tracking performance/ROI. Monitor and optimize entitlements to maximize partnership value.

Ensure cohesive consumer-facing activations through close collaboration with CtC, Brand Activation/Digital, PR, and Omni-Channel teams. Plan, manage and execute the adidas Running Bangkok club, driving community growth, runners acquisition and engagement initiatives in alignment with Global adidas Running strategies. Reporting & Budget Management Maintain up-to-date partner profiles, including contracts, social media metrics, and activation plans. Monitor and manage the partner portfolio budget, supporting mid-term planning for operational efficiency. Manage seasonal product orders and ensure timely and accurate product delivery to partners. Ensure all partner-related reporting is delivered on time and in full (OTIF).

Key RelationshipsCountry Management team Country Brand team SEA Brand team External agencies Knowledge, Skills And AbilitiesStrong understanding of the sports, entertainment, and influencer marketing landscape in Thailand. Proven ability to manage multiple stakeholders and deliver high-impact activations. Excellent organizational, communication, and relationship management skills. Data-driven mindset with an eye for detail and performance optimization. Passion for culture, sports, and the adidas brand. English:

Fluent written/ spoken Requisite Education And Experience / Minimum QualificationsDegree in Marketing/Advertising or related course Business background will be an advantage Min 5 years’ experience with a mix of brand, consumer and trade marketing Ideally experience and exposure in Sports Media planning, digital marketing and budget tracking experience a plus Local market knowledge adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.