Admissions Manager

Admissions Manager Job ProfilePurpose of RoleWe are seeking a passionate and strategic Admissions Manager to lead the educational centre’s enrolment and retention strategy. This is a key leadership position within the centre, responsible not only for achieving ambitious admissions targets but also for ensuring that every family’s journey reflects the centre’s educational values and community spirit.Successful candidate will collaborate closely with academic leaders, faculty, and administrative departments to ensure that the admissions process fully represents the centre’s pedagogical vision and commitment to excellence.Key ResponsibilitiesAdmissions Strategy & Delivery Lead the design and implementation of the educational centre’s admissions policies and procedures to achieve enrolment and retention objectives, in alignment with its mission and strategic priorities.Educational PartnershipWork together with teachers and the Senior Leadership Team to communicate the centre’s educational philosophy, academic pathways, and student support structures to prospective families.Prospective Family EngagementAdvise and support parents throughout their admissions journey, presenting the centre’s programmes, teaching approach, and community life with professionalism and warmth. Manage the end-to-end admissions process — from presenting the centre’s programmes and community to nurturing the sales funnel — ensuring an excellent family experience, customer service, negotiation, and objection handling, while using tailored commercial scripts for each buyer persona and managing parent communications effectively.Sales & Conversion ManagementOversee lead management and conversion activities, from enquiry and tour to enrolment, using a consultative and service-oriented approach. Guide prospects from initial enquiry through to enrolment using the appropriate commercial mechanisms to nurture relationships and successfully convert opportunities into new enrolments.Collaboration with MarketingPartner with the marketing team to align messaging, promote events, and create engaging campaigns that showcase student achievements and learning experiences.Customer Experience & RetentionDesign and implement initiatives that elevate family satisfaction and retention, ensuring students and parents feel welcomed, supported, and valued as part of the school community.Community Relations (B2B & Internal PR)Build and nurture strategic relationships with key organisations to strengthen the centre’s reputation, support recruitment and retention, and expand its network. Proactively leverage these partnerships to generate new opportunities.Data-Driven Decision-MakingUse CRM systems (HubSpot, Salesforce, or similar) to monitor leads, track conversion rates, and identify opportunities to optimise performance. Use of a CRM system to monitor leads, track conversion rates, and identify opportunities to optimise performance. Analyse trends and insights from the data to inform strategy, implement targeted follow-up actions, segment prospects effectively, and produce regular reports on pipeline health, sales performance, and conversion metrics to support continuous improvementEvents & School RepresentationPlan, organise, and deliver a range of events - including open days, parent sessions, recruitment and retention initiatives (virtual and in-person), and admissions meetings - in collaboration with academic and administrative teams. Ensure each event authentically represents the centre’s values, educational offer, and delivers an excellent family experience.Skills, Qualifications and ExperienceBachelor’s degree in education, Business Administration, Marketing, or Communications (Master’s degree preferred).Significant experience in student recruitment, school admissions, or educational leadership, ideally within an international or bilingual educational environment.Strong understanding of educational values and ability to communicate them authentically to families.Proven sales and relationship-building skills, with the ability to convert interest into enrolments through empathy, credibility, and trust.Collaborative mindset – thrives working with teachers, academic leaders, and administrative teams toward shared goals.Excellent verbal and written communication skills, with fluency in English and French (and ideally another language).Strong organisational and project management abilities; able to manage multiple priorities effectively.Experience with CRM systems (HubSpot, Salesforce, or equivalent) and data reporting.Capable of inspiring teams and fostering a positive, service-oriented culture.Strategic thinker with analytical acumen and a proactive approach to challenges.High level of professionalism, emotional intelligence, and cultural sensitivity.Diversity, Equity, Inclusion, and BelongingThe organisation is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics.Safeguarding Principles This organisation is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references, and satisfactory criminal background checks or equivalent covering the previous 10 years of employment history.