Develop and execute online marketing strategies, with full responsibility for brand development and management;Familiar with digital advertising channels, including search marketing (NAVER/Google), social media platforms (Instagram, YouTube, TikTok, etc.
), in-app advertising, and KOL collaborations;Leverage data analysis to optimize user acquisition, retention, and conversion processes, and improve overall ROI;Coordinate with internal teams (product, tech, design, operations) and external agencies to implement integrated multi-channel marketing campaigns;Lead and manage the local marketing team, enhancing team execution and creative capabilities;Stay on top of Korean consumer trends and the competitive landscape, continuously providing high-quality market insights and innovative strategies.
Position RequirementsBachelor’s degree or above, preferably in Marketing, E-commerce, Media, Brand Management, or a related field;Minimum of 8 years of experience in digital marketing, including at least 3 years in team leadership roles; experience in e-commerce or internet companies is preferred;Deep understanding of the digital advertising ecosystem and data analytics, with proven ability to manage end-to-end strategy and execution;Overseas work experience or prior responsibility for international market projects is a plus;Fluent in both Chinese and English; Korean language proficiency is a strong advantage;Strong cross-cultural communication skills, high adaptability, and willingness to develop a long-term career in Korea.
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