Market Research Analyst

Key ResponsibilitiesDevice, execute, analyze and reporting of in-house market research findings to support local market growthConsolidate internal and external research insights as well as extracting business data trend to support in the development of business solutions that address business needsMonitor environmental trend, consumer dynamic, competitive landscape and adjacent industries movementsProvide supporting information to marketing in structuring brand building, product positioning and development, portfolio opportunity, value proposition, pricing strategy, business partnership, competitive intelligence, consumer demand and track marketing activities performanceCollaborate and/or support with cross-functional team to curate business pain points with insights-driven recommendationPartner with Global Market Research Team in local coordination and customizing locally relevance research findings to support strategy planningComprehend and articulate ABO business sentiment, strengths and challenges at different levels and provide rational recommendation that can be used to support business growthIdentify the gap of expectation and satisfaction of APC to influence business in proposing relevant action plans to continuously improve their shopping experienceKey point of contact in dealing with research agency from project briefing, pitching, proposal evaluation, budget negotiation, research execution, internal co-ordination, progress monitoring, analysis and reporting that answers business and research objectives subject to requirement set in any of the business and research activities and may or may not involve in end-to-end activities in dealing with research agency.

Support ad-hoc internal business data extraction request from marketingRequired Knowledge, Skills and Abilities: Knowledge on principles, practices, analysis procedures and software of quantitative and qualitative market research Seasoned in quantitative analysis data software (SPSS, Qualtrics, M/S Excel, OBIEE, SQL etc)Experienced in qualitative moderating and insightful reporting skillAnalytical skills in custom market research and internal business data trackingResourceful in information acquisition such as capable to conduct desk research, retail safari, social media monitoring to identify underlying market and consumer trends etc.

Proficient oral and written communications skills in English, Mandarin and BahasaAbility to balance competing demands and meet deadlinesManages day-to-day activityWork together with various levels of internal and external stakeholders, Global Market Research and BIExperience in market research agencies and management consultation liaisonPossess good critical thinking and problem-solving skills to take care of various research subjects