Analyst, Spend Growth & Diversification Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending and Co-Brand cards and Small Business Banking Products.   The Analyst, Spend Growth & Diversification Marketing will be a core member of the Customer Engagement Marketing Team and tasked with driving Card Member loyalty and engagement through industry-specific marketing programs. This is a crucial role, working in partnership with one other Analyst, to help lead the creation, execution, and promotion of targeted loyalty offers to capture spend across relevant industries where our Card Members do business. This Analyst will also help execute new loyalty offer strategies tailored to specific customer segments to test new ways (NextGen) to drive spend with new offer capabilities.This is an exciting position focused on driving loyalty through best-in-class marketing with a strong focus on innovation, creativity, and uncovering new opportunities. This role is ideal for you if you are a customer-centric, collaborative, and data-driven marketer that is eager to make a big impact on the business.Key Responsibilities:Own the end-to-end marketing execution for industry offer campaigns and NextGen spend offers across multiple Amex Offers platforms and partnersCollaborate with analytics on offer targeting and strategyOwn creative development and execution of digital marketing to amplify promotion of targeted spend offers to Card MembersPartner with internal teams (GMNS, Small Business Product, and Amex Offers) to align strategies on industry and enterprise focused initiativesMaintain and analyze campaign performance to inform enhancements and optimization of future campaign strategiesCollaborate with the Senior Manager to design and implement strategic optimizations and new launches that influence the overall marketing strategy and how to better drive engagement and desired behaviorsContinually advance our strategy and performance by innovating our tactics and applying a test & learn approachMinimum Qualifications:Bachelor’s degree with minimum 1-3 years of work experience in digital/email marketingStrong project management skills with attention to detail and the ability to prioritize effectivelyCollaborative approach, and the ability to partner and influence effectively across band levelsExcellent analytical skills with the ability to make informed decisions and translate insights into winning strategiesProblem solver who can persevere through operational challenges and navigate a matrixed organizationExceptional verbal and written communication skillsPassion for thinking outside the box and looking externally to find inspirationA can-do mindset, willingness to learn, and desire to have fun & create a strong team cultureSalary Range: $65,500.00 to $102,500.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunitiesFor a full list of Team Amex benefits, visit our Colleague Benefits Site.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/posterEmployment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.