Area Sales Manager

Transicon Limited is a UK-based provider of bespoke industrial automation solutions. We design, build, and support electrical control systems and bespoke production machinery across sectors including manufacturing, automotive, food and beverage, metals, utilities, and recycling.Our services range from electrical and mechanical design to full systems integration, incorporating PLCs, HMIs, SCADA, drives, robotics, and Industry 4.0 technologies. We also offer on-site installation, 24/7 support, and specialist expertise in GEM80 system upgrades.We are looking for an enthusiastic, driven and technically minded Area Sales Manager to join our team and help grow our client base across key industrial sectors in the Midlands. You'll work closely with new and existing customers to deliver tailored automation and control solutions that meet their operational goals.We're here to support the right person to develop as part of this growing company.Main Duties Identify and develop new business opportunities within your territory. Maintain and grow relationships with existing clients. Understand customer requirements and propose technical solutions. Prepare quotes and project specifications using internal tools and templates. Maintain up-to-date knowledge of industry trends, materials, and costs. Negotiate and close sales, balancing technical and commercial priorities. Liaise with engineering and project teams to ensure successful delivery. Contribute to marketing activities such as email campaigns and case studies.Requirements - Let us know if you can meet most of these criteria 1. HNC/HND, degree or relevant experience in Engineering (Electrical, Mechanical, Mechatronics, or related field). 2. Sales or customer-facing experience in a technical or engineering environment. 3. A solid understanding of industrial automation — including PLCs, HMIs, drives, or motion control systems. 4. Interest in or exposure to mechatronic systems or custom-built machinery (hands-on experience is a bonus, not essential). 5. Comfortable discussing both new technologies (e.g. digitalisation, Industry 4.0) and legacy systems (e.g. GEM80 upgrades). 6. Familiarity with CRM tools for tracking sales activity and opportunities. 7. Self-motivated, organised, and able to work independently and as part of a wider technical team. Benefits PackageSalary - £35k-50k per annum dependent on qualifications and relevant experienceCommissionCompany CarCash contribution Healthcare including GP helpline and mental health supportCycle to work Scheme/Cyber SchemeTraining available and encouraged for all employees wanting to develop.