Art Director, Social

As an Art Director, Social, you're the creative force behind everything we put out into the digital world. You live and breathe social culture—you know what makes people stop scrolling, what stories resonate, and how to make each platform sing. You'll develop bold concepts, lead a talented team of designers and creators, and work with clients to bring their visions to life across TikTok, Instagram, and beyond. You're part strategist, part artist, part cheerleader—and you've got the mentorship and team to grow into a creative leader. If you're obsessed with design, storytelling, and the craft of social media, this is your role.You WillDevelop and communicate creative concepts optimized for social platforms while directing and delegating to core creative services disciplinesDirectly contribute to project design and development including creating storyboards, initial graphic concepts, mockups, prototypes, and provide QA of all creative deliverablesBalance strategic development with client business objectives and platform-specific requirementsMentor and coach teams through project development and performance managementBuild relationships with clients, partner agencies, photographers, illustrators, influencers, and production vendorsContribute to the innovative development of the creative department's social capabilitiesLead and partner with designers, production artists, content creators, writers, and social strategistsParticipate in strategic brainstorming, campaign development, creative brief development, and creative execution with a social-first mindsetStay at the forefront of social platform trends and translate platform strategies into curated executions for each channel (TikTok, Instagram, Facebook, LinkedIn, YouTube, etc.)Iterate on creative concepts with resilience and resourcefulness, embracing feedback and continuously refining ideas until landing on something truly uniqueYou Have4+ years of formal education and 3+ years of experience in design and interactive mediaDeep knowledge of social platforms and how to execute effectively within each (TikTok, Instagram, Facebook, LinkedIn, YouTube, etc.)Strong design portfolio with social media work samplesExperience leading a team of designers, production specialists, writers, and content creatorsExperience meeting clients and presenting your workExperience with strategic brainstorming, campaign development, creative brief development, and creative executionMulti-hyphenate creative capabilities: proficiency across graphic design, photography, video editing, and copywriting—particularly within social media formatsA proven aptitude for quick creative thinking with acute attention to detail within demanding deadlinesStrong organizational skills with the ability to manage multiple projects simultaneously and a motivated dedication to the creative teamProficiency with Mac OS, Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Figma, and understanding of motion design and video production workflowsLeadership abilities to foster learning and excellence among team membersIllustration skills in both electronic and traditional mediaProven ability to build and maintain a brand presence across digital platformsCollaborative spirit: you prefer to elevate your teammates' ideas and work together to strengthen creative solutions—no "hero ball" hereOur new hires & employees are the future of our organization, and we want to set you up for long-termsuccess. In an effort to do so, we expect this team to work from an office 3 days a week.Critical Mass is an equal opportunity employer. The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx