Assistant Manager - Marketing

Job Opening: Assistant Manager/Deputy Manager – MarketingReports to: Head – Marketing and AdmissionsLocation: University Campus, Bavdhan, Pune, Maharashtra 411021Nature and Days of Work: Full-time, On-site (Monday to Friday; flexibility required for events, campaigns, and travel)About Nayanta University:Nayanta University in Pune is an emerging multidisciplinary institution committed to academic excellence, real-world learning, and inclusive practices. Supported by leaders from industry and academia, the University aims to build a strong, mission-driven brand rooted in innovation, transparency, and equity. With a culture dedicated to diversity, inclusion, and merit-based admissions, Nayanta is building a future-ready learning ecosystem for the leaders of tomorrow.Why Join Us:Strategic Branding Impact: Play a pivotal role in building the founding marketing strategy of a new-age university.Creative Ownership: Lead the development of digital presence, brand identity, content strategy, and outreach campaigns.Collaborative Culture: Work with leadership, faculty, admissions, and media partners to shape the university’s voice.Professional Growth: Opportunity to build large-scale campaigns, manage budgets, and drive performance and engagement.Key Responsibilities1. Digital Strategy & Campaign ManagementDesign and execute the end-to-end digital marketing strategy across platforms, including Google, Meta, LinkedIn, and others.Manage agency partnerships for performance marketing, SEO/SEM, and website development.Track campaign performance, monitor KPIs, and optimise for reach, lead quality, conversion, and cost efficiency.Manage media spends, optimise budgets, and maintain performance dashboards.2. Content Development & Brand CommunicationCreate briefs, provide feedback, and approve creative assets for digital and print channels.Ensure brand consistency, accuracy, and tone across all marketing platforms.Coordinate with internal teams to highlight academic programmes, student stories, campus news, and events.4. Event Marketing & OutreachPlan and execute marketing support for admissions events, webinars, open houses, and school outreach sessions.Collaborate with the Admissions and Operations teams to ensure event visibility, branding, and post-event follow-up.The stated responsibilities are not an exhaustive list of duties. Employees may be required to perform other job-related tasks as necessary.Qualifications & ExperienceEducationPostgraduate degree in Marketing, Communications, Digital Media, or a related field (preferred).Certifications in Digital Marketing, SEO/SEM, or Analytics (desirable).Experience3–5 years of experience in digital marketing, brand management, media planning, or event marketing.Experience in higher education, ed-tech, or service-based industries preferred.Strong portfolio of digital campaign management and content strategy.Technical CompetenciesProficiency in digital campaign tools (Google Ads, Meta Business Suite, LinkedIn Campaign Manager)Experience with performance analytics, CRM, and marketing automationBudget planning, vendor/agency managementStrong content and communication skills (verbal and written)Personal AttributesCreative thinker with a strategic mindsetExcellent communication, storytelling, and presentation skillsStrong sense of ownership, accountability, and attention to detailAbility to collaborate across departments and manage cross-functional projectsPassion for building impactful brands in the education sectorRemuneration:Compensation will be competitive and benchmarked to industry and sector norms commensurate with experience and qualifications.Application Process:Interested candidates should email a one-page CV in PDF format to:careers@nayanta.edu.inSubject Line: Application for Assistant/Deputy Manager – MarketingOnly shortlisted candidates will be contacted.