Assistant Manager, Digital Marketing

Job OverviewWe are seeking an experienced and results-driven Assistant Digital Marketing Manager to lead and oversee initiatives in SEO/SEM, website development and management, and email marketing. This role plays a key part in strengthening the company’s online visibility, driving qualified traffic, and supporting lead generation and brand awareness through data-driven digital strategies.Key Responsibilities1. SEO & SEM Strategy and ExecutionPlan, implement, and manage SEO/SEM strategies to enhance online visibility and drive organic and paid traffic.Oversee keyword research, competitor analysis, and on-page/off-page optimization.Manage Google Ads and other paid campaigns to achieve cost-effective results.Monitor campaign performance and prepare monthly reports with actionable insights.2. Website Development & ManagementOversee the maintenance, content updates, and overall performance of company websites.Collaborate with internal teams and external vendors on web design, UX improvements, and feature enhancements.Conduct periodic website audits to ensure technical health, SEO compliance, and mobile responsiveness.Plan and implement landing pages to support marketing campaigns and lead generation goals.3. Email Marketing & AutomationDevelop and execute targeted email marketing campaigns to nurture leads and engage existing customers.Manage email databases, segmentation, and automation workflows.Track performance metrics (open rates, CTRs, conversions) and refine strategies based on analytics.4. Analytics & ReportingAnalyze website, campaign, and traffic data using tools such as Google Analytics and Search Console.Provide insights to guide digital marketing strategies and business decisions.Manage performance dashboards and present regular reports to senior management.RequirementsBachelor’s degree in Marketing, Communications, IT, or a related field.Hands-on experience in digital marketing with strong exposure to SEO, SEM, website management, and email marketing.Proficient in Google Analytics, Google Ads, Search Console, WordPress (or similar CMS), and email marketing tools (e.g., Mailchimp, HubSpot, ActiveCampaign).Experience managing website projects and coordinating with designers or developers.Strong analytical and project management skills with an eye for detail.Excellent communication, presentation, and stakeholder management abilities.Creative, data-driven, and able to work independently in a fast-paced environment.Willing to undertake a 3-month attachment in Singapore, with expenses for meals, accommodation, and flights sponsored by the company.