Assistant Marketing Manager

About UsFounded in 2011, 51Talk is a global leader in online English education. As a publicly listed multinational company, we specialize in delivering personalized 1-on-1 English lessons to students around the world. Our mission is to empower learners through high-quality, accessible education, helping them unlock their full potential and achieve their goals. At 51Talk, we are passionate about making a lasting impact through excellence in teaching and innovation in learning.Key ResponsibilitiesPlan, develop, and execute co-branding initiatives and integrated branding campaigns across diverse digital channels to strengthen brand positioning and ensure alignment with brand identity and voiceManage collaborations with KOLs to create engaging content that resonates with the target audience.Analyze market trends, consumer insights, and competitor activities to identify opportunities and maintain a competitive edge.Oversee the creation of impactful brand content, including storytelling, digital assets, and promotional materials.Track and evaluate campaign performance using ROI and KPIs, providing actionable insights for continuous improvement.Manage budgets effectively to ensure optimal resource allocation and maximum ROI.Lead the marketing team in achieving monthly KPI targets.Plan and execute offline marketing activities to strengthen brand presence and drive engagement.Qualifications:Bachelor’s degree in Marketing, Business, Communications, or a related field.At least 5 years of experience in brand management, KOL, content marketing or similar role.Proficiency in both Mandarin and English, with strong written and verbal communication skills in both languages.Deep understanding of current digital trend, preferrably with family oriented market.Strong analytical and strategic thinking skills with a creative mindset.Exceptional communication and storytelling abilities, with an eye for detail.Proven experience managing projects and campaigns that cater to an affluent audience.Ability to collaborate across teams and thrive in a fast-paced, dynamic environment.