Assistant Vice President, CCPF - Cards Activation, Rewards & Lifecycle Management MY

Assist and facilitate in running of Member Rewards Programme and redemption process to drive spend frequently and foster loyalty.Overseeing the entire rewards programme including design, implementation and ongoing engagementVendor and fulfilment management on Member Rewards - including RFP process when sourcing new vendors or renewing contracts and ensure vendor contract, pricing and service level (SLA) align with the requirementsLed strategic partnership with airline, hotel and merchant partners including onboarding, contract renewal, campaign management to drive business growthAnalyze redemption trends and evaluated cost per point metrics to enhance catalogue effectiveness and align product offerings with customer preferencesCollaborate closely with internal & external stakeholders - support teams, partners on all matters relating to Member Rewards redemption to address issues and enhancement for better customer experienceDevelop and implement campaigns on customer awareness on the value of their points earned to increase redemption rate and card spendParticipate and facilitate in Member Rewards related projects to optimise the rewards programme effectiveness in attracting and retaining customerExplore new ways/items/channels for customers to burn pointsOversee the governance of overall Member Rewards Programme (internal and external) – Fulfilment SLA, Catalogue Creation, Payment and Redemption Report and Analysis