Associate Manager, Marketing, SET & CMFT, SEA

About the RoleAs the Associate Manager, Marketing for SET & CMFT (Sports Medicine, Extremities, Trauma, Foot & Ankle, Restorative Therapies, Craniomaxillofacial, Thoracic & Neuro), you will play a key role in driving Zimmer Biomet’s growth across Southeast Asia.You’ll lead the development and execution of strategic and tactical marketing initiatives, aligning regional activities with global product engine strategies to deliver strong sales, profitability, and brand performance. This is a hands-on regional leadership role that combines strategic marketing, product management, training, and commercial execution.Key ResponsibilitiesStrategic Planning & ExecutionDevelop and implement 3–5 year portfolio strategies for SET-CMFT, ensuring alignment with global direction and effective local market adaptation.Partner with country teams to design and execute launch plans, including positioning, pricing, promotions, and targeting.Coordinate with cross-functional teams (Medical Education, RA, CA, Legal, Finance) to drive cohesive execution of marketing plans and budgets.Business Insights & Market IntelligenceConduct regular business reviews to analyze sales performance, identify market trends, opportunities, and gaps.Consolidate and communicate region needs to APAC and global marketing teams for new product planning.Facilitate sharing of best practices, success cases, and market learnings across SEA markets.Customer Engagement & Field SupportBuild strong partnerships with surgeons, KOLs, and distributors to understand unmet clinical needs and strengthen market presence.Participate in conferences, workshops, and live surgeries to gather insights and promote Zimmer Biomet solutions.Support commercial teams with product knowledge, competitive intelligence, and conversion strategies.Forecasting & Demand PlanningCollaborate with Finance and country teams to develop accurate forecasts and inventory plans, minimizing E&O risk.Identify growth drivers and risks to achieve sustained business performance.Training & EducationDesign and deliver internal training programs to enhance sales effectiveness and product expertise.Partner with Medical Education to plan and execute HCP training programs aligned with strategic objectives.Skills & CompetenciesStrong ability in sales training, field execution, and KOL engagement.Strategic thinker with a hands-on approach to market development and multi-channel promotion.Deep understanding of market dynamics, customer segmentation, and competitive positioning in Sports Medicine or related fields.Excellent interpersonal, presentation, and cross-functional collaboration skills.Thrives in a fast-paced, matrix organization with regional and global interfaces.QualificationsBachelor’s or Master’s degree in Life Sciences, Engineering, or related field.Minimum 5 years of experience in sales or marketing within Sports Medicine, Extremities, or Orthopedics.Demonstrated experience engaging KOLs and distributors across Southeast Asia.Strong command of spoken and written English.Other DetailsTravel requirement: 20–30% across the region.Work environment: Cross-functional, high-collaboration matrix setting.Why Join Zimmer BiometBe part of a purpose-driven company that helps people regain mobility and improve quality of life. In this role, you’ll directly impact regional growth, drive new product success, and work with passionate teams across markets to advance the future of musculoskeletal healthcare.