B2B Marketing Analyst (Remote)

Location: TelecommuteJob Type: ContractCompensation Range: $28 - 31 per hourWe are looking for a highly capable Marketing Lead Analyst to drive the success of our B2B lifecycle marketing strategy for channel partners. This pivotal role is accountable for the end-to-end delivery of complex B2B digital campaigns designed to drive the consideration and selection of our health benefit solutions. You will own the full campaign cyclefrom creative development and channel planning to media deployment, vendor management, and results reportingwhile expertly navigating a highly matrixed environment and managing change effectively.Responsibilities:Work with internal and external partners to design assigned B2B content that generates reads, views, or listens and/or digital campaign creative that leads to sales inquiries.Build efficient campaign production schedules and manage to ensure timely, on budget completion from launch to final results.Write creative briefs and supporting documents, gather data as needed.Engage functional areas to produce and execute B2B campaigns, as needed.Works with media vendors on projects from inception to delivery, including trafficking.Assists in positioning, messages, and media mix planning.Assemble Campaign Experience Components in AEM (Adobe Experience Manager).Finalize contact lists and send to various channel partners ahead of campaign go live.Works with Legal and Compliance to ensure materials are reviewed, approved, and state filed.Tracks and analyzes results of marketing activities and share out reporting related information.Performs quality audits and checks to ensure accuracy of materials.Provides feedback and input to drive technical and process changes to improve results.Qualifications:Preferred Skillset / Experience:Bachelor's degree or equivalent field or work experience.Minimum 3 years of experience in insurance or finance, preferably in B2B marketing or demand generation.Strong time and project management skills; ability to juggle and execute multiple projects.Previous experience leading work with internal or external creative agencies.Knowledge of marketing technology, digital campaign reporting and metrics.Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns.Excellent oral and written communication skills; strong interpersonal skills.Knowledge of Microsoft Office suite - advanced Excel skills a plus.Experience with Adobe Experience Manager, Marketo, Wrike and/or Demandbase a plus.JobID: 112025-117344 #PL#RemoteEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.