Key Output Long term vision and strategy for products Industry Ambassador representing BWE and CAT, internally as well as externally. Development and execution of the overall product strategy Facilitate S&OP process i. e. machine forecasting, marketing intelligence, growth plan execution, CAT & BWE Alignment Develop pricing strategy: machine configurations and price alignment with Sales and Caterpillar including special pricing and sales price list Maintain and build external relationships with other CAT Dealers as well as customers. Maintain internal relationship with Marketing, Sales, Supply Chain, Aftersales, LOB & Caterpillar. Facilitate S&OP process i. e.
machine forecasting, marketing intelligence, growth plan execution, CAT & BWE Alignment Develop machine configurations and price alignment with Sales and Caterpillar including special pricing and sales price list Maintain and build external relationships with other CAT Dealers as well as customers. Drive sales/product group PINS by prospecting for new customers and managing existing customer base with the sales teams. Develop support programmes to drive product sales & targets. Use existing product programmes to offer added value and solutions to customers proactively. Increase machine sales, PINS, and profitability. Identify and visit potential customers to achieve incremental machine sales.
Identify and implement marketing strategies. Implement actions reflected in the annual marketing/business plan. Act as a single point of contact between all Dealer departments, customers, and Caterpillar regarding the represented product(s). Analyse problems/opportunities and recommend sales strategies to improve sales efforts. Analyse and report significant competitive activity affecting sales of represented Product(s). Train sales team on product and applications. Qualification, Experience And Competencies Tertiary Qualification or Equivalent B.
Engineering/Marketing Degree an advantage 2 to 5 years’ related business experience in sales/marketing environment BWE Leadership Development Course (MMDP) an advantage High competence in Microsoft Office and PowerPoint Data analysis skills/background Product knowledge/overview Sound Business Acumen Influencing and negotiation, Problem solving skills, Relationship management and Customer responsiveness Strong communication
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