Bilingual Marketing Executive (China)

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?Crimson Global Academy is an online international school founded in 2019 that has already…Ranked as the #3 best online high school in the US by NicheAwarded top 3 World’s Best Schools for InnovationEnrolled 1,600 students from over 65 countries and countingReceived acceptances to the Ivy League and Oxbridge every yearOur parent company, Crimson Education, is a unicorn global EdTech start-up founded in 2013 with the idea that through personalized education, we can transform students into the world leaders of tomorrow.Series C startup with USD 70m funding to dateOffices in 18 cities (including Shanghai, Beijing and Shenzhen)Awarded GSV EdTech 150, Deloitte Fast 50Due to our rapid growth in China, we’re looking for a growth-focused, local market-savvy Marketing Executive to join our team in Shanghai and drive student enrolments.Working closely with the CGA Asia and CGA Global sales and marketing teams, this role will focus on increasing brand awareness and educating Mandarin-speaking prospective families both within and outside Mainland China on the value of online schooling through CGA.This is a full-time hybrid/remote position, based in Shanghai.Key ResponsibilitiesSupport the development of CGA’s marketing strategy for Chinese families with a focus on lead generation and conversionIdentify and develop partnerships with education agents, sports academies, schools and other relevant organizations to generate referralsManage event (webinar and in-person) campaigns from inception to completion, including the creation of campaign materials, hosting and reporting on performanceDesigning and creating cross-platform digital marketing collateral including social media ads, organic social content, digital flyers and booklets and WeChat/Red campaignsHelp organize community initiatives to drive social engagement, re enrolments and referralsKeep a pulse on industry trends and competitors to ensure our campaigns remain effective and competitive within the admissions consulting sphereWhat skills and experience are required?4+ years of experience in marketing or business development for a high-growth or go-to-market productNative Mandarin and fluent English verbal and written communication skillsExperience in premium education services or schooling is a plusAdaptability and growth mindset to a fast-paced environment and new opportunitiesComfort working in an international education technology company with colleagues from all over the worldWhy work for Crimson Global Academy?Flexible working environment: you will be empowered to structure how you workLimitless development and exposure: our internal promotions/role changes made up 33% of all recruitment last yearPsychologist on staffL&D budgetPersonal computer (Apple or Windows laptop) providedSocial security and housing fund (for Shanghai-based full-time employees)Impressive fireside chats and workshops to help the team continuously level upRadical Candour is a feedback approach we live byWe’re a global player with 28 markets (and growing) across the globePlease keep an eye on your spam / junk email folder for correspondence from Team Tailor.