Digital Media Buyer - Remote, Latin America

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

We are looking for someone with a strong media and advertising foundation; well versed in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, planning, presenting, executing, and optimizing all media strategies. Our ideal candidate thrives on data and is adept at using it to craft the highest performing campaigns possible. We’re seeking someone who is well organized, attentive to detail, and most importantly is as passionate as the rest of our team is about driving results overnight and building stronger brands over time.

Above all, we think having the right positive, engaged personality is crucial for our work culture and to create a passionate tie to our agency’s thriving team philosophy.

Media Buying & StrategyExecute data-driven media buying strategies that align with client goals and target audiencesConduct market research to identify the most effective media channelsAnalyze historical campaign data to inform media mix and performance projectionsRecommend channel-specific budgets and optimize spend based on performance metricsStay current on media trends, platform updates, and emerging technologies, including AI and automation toolsCampaign Execution & ManagementLaunch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic displayMonitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and resultsTrack key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fillsBudget ManagementManage and allocate media budgets effectively across channels to maximize campaign performanceMaintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.

Identify opportunities for cost-saving without compromising campaign effectivenessSkills & Qualifications3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firmsStrong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms)Proven track record of managing performance marketing campaigns with a focus on resultsProficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.

)Exceptional analytical and problem-solving skillsExcellent communication and interpersonal skillsSelf-motivated, detail-oriented, and able to work independently and as part of a teamProficiency with media buying and planning toolsCompany BenefitsCompetitive salary and bonuses, including performance-based salary increasesGenerous paid-time-off policyFlexible working hoursWork remotelyContinuing education, training, conferencesCompany-sponsored coursework, exams, and certificationsBeing a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.

You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.