Brand Ambassador (The Glenlivet, Aberlour, Secret Speyside Collection)

ペルノ・リカール・ジャパンでは、シングルモルトウイスキー製品の顔として活躍いただく、ブランドアンバサダーを募集中です！担当製品：ザ・グレンリベット、アベラワー、シークレット スペイサイド等担当先：主に、バー・ホテル・レストラン等の料飲店のバーテンダーの方々家庭用量販店のバイヤーの方々業務内容：営業社員と連携しながら、主にバーテンダーの方々との関係構築を行っていただきます。最終的には、より多くのお客様が製品を知り、手に取り、楽しんでいただくことを目指します。具体的にはバー訪問、セミナーやイベントの開催を通して、製品の魅力を伝えていただきます。ブランドアンバサダーとしての仕事の魅力：世界のスピリッツおよびワイン業界をリードするペルノ・リカール グループの日本法人です。影響力のあるブランドを担当し、ご自身のアイデアや創造性を活かしながら、裁量を持って活動できる環境が整っています。消費者や取引先との接点を築くだけでなく、蒸留所とも連携し、最新の製品情報を直接得ることができます。お酒の知識×英語力を活かすことのできる職種です。過去、社内公募を利用して、ブランドマーケティングや営業へ職種転換をしているメンバーが多数在籍しています。ご自身の適性やパフォーマンス次第では、社内でのキャリア形成が可能な環境が整っています！それでは皆様からのご応募をお待ちしております！Job Purpose:As the "face" of brands in the field/social media sphere, identify, reach and positively engage with new & existing consumers/shoppers & Trade customers to build brand trust, increase share of mind and drive advocacy via championing the brands – ultimately contributing to drive sales.Support local Marketing teams in planning and executing key brand seminars and tasting events (online & offline) to showcase the brands to various bodies of audience.Support local sales teams to seed & grow the brands in the on-trade and build relationships with bartenders to drive their engagement for the brands (+ occasionally off-trade shoppers to experience the brands)Scope of Brands are PRJ Single Malt Whisky portfolio - The Glenlivet, Aberlour, Secret Speyside CollectionPrincipal Responsibilities:1. Brand EducationOrganize and conduct mentoring sessions for our Single Malt Whisky portfolio with key On-Trade players and with Off-trade buyers/shoppers.Initiate & implement regular internal mentoring and tasting sessions for PRJ internal commercial & marketing teams to communicate the brands’ uniqueness vs competition.Keep developing & nurturing superior knowledge in Whisky to act as the internal reference & the “Japan counterpart” for the global marketing/heritage teams.2. Brand AdvocacyPlan, implement and host inspiring & engaging consumers events (both offline and online) throughout the year to drive advocacy for our brands.Develop new creative ideas & event concepts together with the local Brand team.Identify potential brand collaborations to enrich event content.Participate in industry events and network to build reputation as the Single Malt Whisky Brand Ambassador, and to stay abreast of industry news.Build a relationship with our existing influencers, and identify new influencers.Manage and initiate CRM activations with the support of the local Brand team.Nurture CRM members loyalty through their engagement on brand events / activities and act as “the face of the Brand” for our CRM members.3. Business DevelopmentWork closely with PRJ MOT sales team to develop new accounts and maintain regular, effective & engaging communications with key MOT outlets. Collect up-to-date information to optimize business opportunities.4. Business PerformanceMonitor activity performance and provide activity report on a monthly basis, including learnings.Organization:Reporting to Marketing ManagerRequirements:Education> High school graduateLanguage> Japanese at the level to deliver compelling brand seminar + handle Q&A sessions (N-1 level) / business-level EnglishExperience>Bartending and/or cocktail making experience is a plus.Key Competencies (hard)> Strong public speaking and story-telling capabilities, Entrepreneurship, maturity and ownership to network with people locally and establish him or herself as a person behind the brand, Relationship building, Whisky Knowledge, Planning & organization.Key Competencies (soft)> A person with energy, charm, presence & impact with professionalism, Genuine power & drive for connecting and engaging with people, Determined & Passionate self-starter, Team player