Brand and Communications Officer

Job description:This role is for a purpose-driven communicator who is passionate about using storytelling, digital strategy, and creative branding to inspire people, influence decisions, and accelerate the transition to clean energy.The Brand and Communication Officer is the central champion of Ashdam Solar’s identity, ensuring that our brand—our unique blend of technical excellence, social impact, and educational commitment—is communicated clearly, consistently, and compellingly across all channels.Key Responsibilities1. Brand Strategy & ManagementDevelop and execute brand positioning strategies that reflect Ashdam Solar’s values, mission, and impact.Ensure consistent brand messaging and visual identity across all communication channels and materials.Monitor public perception and develop initiatives to strengthen the company’s reputation and trust.2. Content Development & StorytellingCraft compelling narratives, case studies, and success stories showcasing Ashdam Solar’s impact in homes, businesses, and communities.Develop and manage multimedia content (social media, blogs, newsletters, videos, etc.) that educates, inspires, and drives engagement.Collaborate with technical and project teams to translate complex solar and energy concepts into relatable, human-centered stories.3. Digital Communication & CampaignsManage social media pages, website, and digital campaigns to drive visibility, engagement, and lead generation.Develop and implement communication plans for new products, projects, and training programs.Track performance metrics, analyze engagement data, and use insights to refine content strategies.4. Public Relations & Stakeholder EngagementBuild and maintain relationships with media, partners, and industry stakeholders to amplify Ashdam Solar’s thought leadership.Draft press releases, speeches, and communication briefs for company leadership.Support advocacy and community impact campaigns aligned with renewable energy and sustainability goals.5. Internal CommunicationsFoster a culture of purpose-driven communication within the organization.Develop internal updates, newsletters, and employee engagement materials that promote Ashdam Solar’s values and achievements.Job Type: Full-time