Brand Director

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection.MISSION STATEMENTIn line with IWC’s long-term strategy, the Brand Director acts as a business leader and is responsible for the success and development of IWC in the region. He/she is responsible for proposing and executing the agreed strategy. He/she ensures that Retail, Wholesale, Marketing, Communication, Finance, Operations and People Management are always at the level required to grow the Brand presence and dominance in Australia and New Zealand.He/she reports to the SEAO Managing Director, and he/she liaises with International Headquarters and Richemont Shared Service Structure for the region.Key Responsibilities – Brand ManagementCreate all the conditions for a clean and sustainable business in Australia/New Zealand:Deliver agreed sales budget while focusing on sell-out performance and growth, and targeting a minimum SOSI landing of 100% LFL at the end of the fiscal yearEnsure full implementation in the region of all operational excellence tools to optimize model stock and increase POS profitabilityStrict control of inventory level, including monthly coverage and % of discontinued stock within the retailer partner’s network to sustain a healthy stock rotationPropose and implement a customer centric omnichannel strategy, to achieve annual sales objectives and gain market share: Develop effective and profitable sales plan for owned Retail networkMaintain strong partnership with retailers’ partner and develop coherent retailization strategy, applying a win-win operational modeConstantly identify opportunities to expose the brand to its target audience through exhibitions, pop-up and unique partnershipsEnsure premium visibility through high quality SIS/leading position in POSDevelop a Winning Team & OrganisationDevelop a positive, entrepreneurial, agile and client centric attitude within the local team, applying IWC employer values (ICARE)Hire the right talent, and retain a high-performance team, to ensure healthy long-term development for the brandDefine, coach and implement individual development for our talents, in collaboration with local & HQ HREstablish and implement the Marketing & Communication Strategy, and its budget, to build awareness and Brand Equity in the market:Initiate and monitor Australia/New Zealand marketing initiatives and programs across all channels to drive awarenessCreate and host unique and relevant events in both Retail and Wholesale with a strong focus on ROIRepresent the Brand in front of the various communities and acts as a strong ambassador for IWCSelect the right talent and communities to amplify IWC’s branded content on social media converting into side traffic and salesPropose And Implement Annual BudgetIn charge of local P&L including inventory, DSO and other financial targets as defined together with HQ and SEAO Managing DirectorPlan annual budget and forecast according to Brand and Richemont Group GuidelinesPrepare budget, updates as needed and keep Brand and Region appraised of sales in the Region and significant market trendsCreate Conditions For Smooth Operational Business ProcessesEnsure continuity of the supply chain from ordering to shipping in coordination with brand headquarter, RID and local Richemont shared services guidelinesMonitor and coordinate the quality functions of local and International After Sales ServicesEnsure that all brand activities are conducted in line with all group policies and procedures, with strict adherence to all compliance requirements (Retail)Skills / RequirementsBachelor’s or Master’s DegreeAt least 10 years managerial experience in commercial retail leadershipStrategic thinker and leader, with excellent business acumenAbility to work in a fast-paced collaborative environment and demonstrates agility in adapting to changeHumble, emotionally intelligent leader with a proven ability to inspire, develop and grow high performing teamsExcellent communication, negotiation, and interpersonal skillsExperience in retail and operational management of a country organisation with full budget and P&L responsibilityWilling to be hands-on, result oriented and entrepreneurial mindsetFluent in English (additional language a plus)Ability to travel within Australia every month as well as to Europe (at least 1 time a year)