Brand Lead

About For Skin’s Sake (FSS):For Skin’s Sake is a fast-growing, independent skincare company built on transparency, science, and clean design. We're not here to chase trends — we're here to build a brand that stands the test of time.We believe in doing things well: thoughtful product development, honest storytelling, and a customer experience that feels personal, elevated, and grounded.As an agile team, we move quickly, trust each other deeply, and expect a high bar of ownership. If you're ready to help shape the future of skincare in Indonesia and work in an environment that values both craft and candor — we'd love to meet you.You will:Manage day-to-day brand management tasks: campaign & sales review, online & offline brand investment monitoring, and continuous product performance analysis.Develop and execute integrated campaigns across ATL, BTL, and Digital channels.Transform campaign communications into impactful brand narratives, especially during product launches.Lead new product development (NPD) launchesCollaborate closely with Product Development, Purchasing, Sales, Creative and other cross-functional teams to ensure brand and business objectives are aligned.Conduct consumer research, trend analysis, and competitor benchmarking to identify opportunities.Oversee 360° marketing campaigns (digital, offline, KOL, partnerships, activations, etc) from concept to execution and evaluation.Ensure consistency of brand identity and tone of voice across all consumer touchpoints.Manage brand budgets effectively and ensure all initiatives deliver strong ROI.You are:Bachelor’s degree in Marketing, Business, Communications, or related field.3–5 years of experience in branding/marketing, preferably in beauty, FMCG, or lifestyle industry.Proven track record in brand building and delivering commercial growth.Experience managing product launches, integrated campaigns, and performance analysis.Strong knowledge of beauty industry trends, consumer behavior, and competitive landscape.Excellent communication, storytelling, and project management skills.Data-driven mindset with the ability to turn insights into actionable strategies.Fluent in Bahasa Indonesia and English (spoken & written).