Brand Manager (FMCG/ Personal Care, Based in SG)

This is a full-fledged FMCG Marketing role, the incumbent will be responsible for the assigned portfolio’s Brand & Trade Marketing.About VindaFounded in 1985, Vinda is a large-scale hygiene company in Asia integrating R&D, production and sales. Vinda is committed to the philosophy of “Healthy Lifestyle Starts with Vinda” and has striven to provide high quality hygiene products and services. Today, Vinda has a total of 12 state-of-the-art production bases, and operating core business segments including tissue, incontinence care, feminine care, baby care and professional hygiene solution under key brands Vinda, Tempo, Tork, TENA, Dr. P, Libresse薇尔, Libero and Drypers.Lead a Brand with Purpose in a Growing MarketAt Vinda, you’ll take on full end-to-end brand ownership for Singapore’s leading brands. This is more than a marketing role—it’s a chance to make a meaningful impact on the lives of our consumers, while accelerating your brand leadership journey with a household name.We are seeking a dynamic and detail-oriented Brand Manager to support and execute 360° brand marketing initiatives across both ATL (Above The Line) and BTL (Below The Line) channels. This role is pivotal in driving brand awareness, consumer engagement, and achieving key business objectives in alignment with strategic brand direction.Key Responsibilities:Strategic & Tactical MarketingImplement brand marketing initiatives aligned with overall business plans and brand strategies.Develop and execute integrated marketing campaigns (ATL & BTL) to enhance brand visibility across all touchpoints.Contribute to the development of annual marketing and business plans, providing insights and strategic inputs.Campaign & Activation ExecutionLead the execution of approved brand activities, working closely with internal stakeholders and external agencies.Coordinate with media and creative agencies for the rollout of marketing campaigns and brand activations.Oversee sampling programs across key touchpoints (in-store, on-ground, hospitals, clinics), including development of tools and materials.Agency & Material ManagementCollaborate with agencies to develop POSM, communication materials, and brand imagery.Source and negotiate quotations for production and manage delivery logistics.Project Support & Cross-Functional CollaborationAssist in the development of integrated marketing plans for new product launches, re-launches, and other brand initiatives.Engage cross-functionally with Sales, Operations, Supply Chain, Innovation, and Finance to ensure seamless execution of BTL activities.Monitoring & AnalysisTrack and evaluate campaign effectiveness, extracting learnings and insights for future improvements.Conduct competitor analysis across pricing, product launches, media, and promotional strategies.Monitor A&P (Advertising & Promotion) spending, ensuring adherence to allocated budgets with correct financial coding (IO/GL).Analyze internal sales trends and update monthly performance reports.Channel & Shopper MarketingUnderstand shopper insights and channel dynamics to support development of customer-specific marketing strategies.Work with Sales to plan and execute promotional activities and evaluate ROI post-execution.Support tactical promotions to close sales gaps, in alignment with sales and key account teams.Assist in the creation and execution of merchandising guidelines for launches and relaunches.Key Account SupportProvide shopper and category insights to support key account planning.Collaborate closely with key account managers to develop and execute customer plans.Requirements & Skills:Degree in Marketing, Business Administration, Commerce, or related disciplineAt least 3 - 5 years of FMCG Marketing &/or Trade Marketing experienceSolid understanding of both traditional and digital media.Strong analytical and reporting skills.Familiarity with Retail and E-Commerce environments.Experience in working with external agencies and internal cross-functional teams.Ability to manage budgets and marketing spend effectively.Strong project management, communication, and organizational skills.Well-informed on the latest FMCG / Sales / Marketing best practicesStrong project management skills. Able to juggle multiple projects within tight deadlines, work well under pressure, & excel in a fast pace working environment