Brand Manager

Responsibilities:Lead brand marketing initiatives across Japan, Korea, and Southeast Asia, including new product launches, festive campaigns, cross-brand collaborations, and market activation strategies.Oversee localization of brand content for Japan, Korea, and Southeast Asia markets, covering marketing materials, product copywriting and translation, and social media strategies — ensuring alignment with brand tone and local cultural nuances.Coordinate new product introduction processes, including preparation of product information, launch timeline management, and cross-functional collaboration to ensure efficient project execution.Serve as the main communication bridge between the brand and local partners in Japan, Korea, and Southeast Asia, building and maintaining strong collaborative relationships.Conduct regular business trips to Japan, Korea, and Southeast Asian markets for brand alignment, market research, event support, and on-site management.Continuously monitor brand performance in local markets, gather consumer insights, and propose optimization and innovation strategies based on market trends.Requirements:Bachelor’s degree or above in Marketing, International Business, English, Thai, Korean, or related disciplines.Proficient in English with strong written and verbal communication skills in both English and Chinese.Deep understanding of Japanese, Korean, and Southeast Asian markets, with excellent cross-cultural communication and brand sensitivity.Minimum 2 years of experience in branding, marketing, or international business; prior experience working with Japan, Korea, or Southeast Asia markets is preferred.Strong project management skills and team collaboration mindset, capable of driving multiple projects simultaneously and independently.Resilient under pressure and comfortable working in a fast-paced environment; willing to travel frequently across Japan, Korea, and Southeast Asia.