Brand Manager

Brand Strategy: Develop and implement comprehensive brand strategies for assigned brands, aligning with the overall company vision. Conduct market research and analysis to identify target audiences, trends, and competitive landscapes. Create and maintain strong brand identities, including brand guidelines, messaging, and visual assets. Collaborate with design teams to develop innovative and visually appealing marketing materials. Develop, strategize and overall responsible for the achievement of the brand's business goals. Translates principal's direction to localized vision, mission and objectives for profitable business. Keeps abreast with new brands and trends in the market and observes competitors regularly for pricing and new product lines.Product Management: Oversee the product lifecycle, from concept to launch and post-launch analysis. Work closely with merchandising teams to develop product assortments that align with brand strategies and consumer preferences. Manage product-pricing, promotions, and inventory levels to optimize profitability. Monitor product performance and make data-driven decisions to improve sales and margins.Marketing and Promotions: Develop and execute integrated marketing campaigns, including digital marketing, social media, PR, and in-store promotions. Collaborate with marketing teams to create engaging content and campaigns that resonate with the target audience. Manage the brand's social media presence and community engagement. Analyze marketing campaign performance and adjust strategies as needed. Leverage brand-building expertise to lead and develop campaigns that win in-market and ensure brand awareness, experience and customer loyalty.Retail Operations: Work closely with retail teams to ensure brand consistency across all distribution channels. Develop and implement visual merchandising standards and guidelines. Monitor store performance and identify opportunities for improvement.Brand Partnerships and Collaborations: Identify and pursue strategic partnerships and collaborations to enhance brand visibility and reach. Negotiate and manage partnerships with influencers, retailers, and other relevant stakeholders.Budget Management: Develop and manage marketing and promotional budgets. Monitor expenses and ensure efficient utilization of resources.Team Leadership: Lead and mentor a team of brand associates. Foster a positive and collaborative work environment. Leads and also works with cross-functional teams (Marketing, Ops, Creatives) to ensure successful and on-time execution of marketing initiatives.Qualifications Graduate of BS Marketing Management or any related course At least 3 years of experience in the same capacity preferably in the retail industry Proficient computer skills- MS Applications, Social Media Good oral and written communication Good interpersonal skills Highly organized and attention to detail and accuracy Has a sense of urgency and follow-thru