Digital Media Buyer

Digital Media Buyer Job DescriptionSignalytics is seeking a results-driven and analytical Digital Media Buyer to join our Amazon-managedservices team. This role is responsible for developing, executing, and optimizing advertising strategiesusing Amazon’s Demand Side Platform (DSP) and external media platforms. The ideal candidate hashands-on experience in Amazon DSP, digital advertising, and leveraging media buying strategies to drivehigh-quality traffic to Amazon product listings.Key Responsibilities:Media Strategy Development & Execution:• Develop and implement data-driven advertising strategies on and off Amazon using DSP andother media platforms.• Plan and execute targeted media campaigns across display, video, and audio channels.• Utilize external platforms (e.g., Facebook,Google) to redirect traffic to Amazon product listings.• Monitor trends and continuously optimize campaigns for performance and ROI.Campaign Management & Optimization:• Create, manage, and monitor ad campaigns on Amazon DSP and other digital advertisingplatforms.• Manage advertising budgets effectively, ensuring maximum efficiency and performance.• Analyze campaign performance before, during, and after execution, providing actionableinsights and recommendations.• Apply customer buying behavior insights to refine targeting and messaging strategies.Collaboration & Communication:• Work closely with the Creative team for copywriting and visual assets to support campaignobjectives.• Collaborate with Amazon Specialists to ensure product listings are optimized for incomingtraffic.• Coordinate cross-functional efforts to align advertising with broader marketing and promotionalgoals.Data Analysis & Reporting:• Analyze advertising and marketplace data to evaluate campaign performance and identifyopportunities for improvement.• Track and report on key metrics, including click-through rates (CTR), conversion rates, andreturn on ad spend (ROAS).• Present campaign insights and recommendations clearly to stakeholders and internal teams.Qualifications & Skills:• Minimum of 2 years of experience in digital media buying or advertising.• Preferably experienced in Amazon Demand Side Platform (DSP).• Experience with Facebook Ads, Google Ads and Media Buying• Solid understanding of Amazon listing optimization and traffic conversion strategies.• Strong analytical skills with the ability to interpret data and make data-driven decisions.• Excellent copywriting sense and creative judgment• Effective communicator with the ability to work cross-functionally.• Proficient in Microsoft Office and Google Workspace tools.• Knowledge of the e-commerce and Amazon is highly preferred.What We Offer:• Competitive salary and performance-based cash bonuses.• Paid time off and professional training opportunities.• Career growth and advancement within a dynamic company.• Team-building events and a supportive work environment.If you’re a detail-oriented media strategist with a passion for data, digital advertising, and Amazonperformance marketing, we invite you to apply and grow with us at Signalytics