Brand Manager Skyy & Other Spirits

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.Compañía: Campari ArgentinaNombre de Puesto: Brand ManagerLocalidad del Puesto: Vicente Lopez, Buenos AiresReporta a: Category ManagerNivel Organizacional (global, regional o local): LocalMisión/ObjetivosResponsable de desarrollar y gestionar la estrategia de su marca para asegurar su posicionamiento, crecimiento y relevancia en el mercado. Su papel es fundamental en la construcción de la identidad de la misma y la conexión con los consumidores.Responsabilidades Principales y ActividadesEstrategia de marca: Diseñar e implementar estrategias para fortalecer la identidad y el reconocimiento de la marca.Investigación de mercado: Analizar tendencias, competencia y comportamiento del consumidor para tomar decisiones informadas.Desarrollo de campañas: Supervisar la creación de campañas publicitarias y de marketing digital que se alineen con los valores de la marca.Gestión de presupuesto: Administrar los recursos destinados a la promoción y comunicación de la marca.Coordinación con equipos internos: Trabajar en conjunto con departamentos como marketing, ventas y producto para asegurar coherencia en la estrategia de marca.Seguimiento de métricas: Evaluar el impacto de las estrategias mediante el análisis de datos y KPIs.Relaciones PrincipalesInternal: Ventas, CCM y FinanzasExternas: agenciasRequerimientosExperiencia comprobada como Brand Manager: mínimo 3 años en posiciones similares, gestionando marcas con alto nivel de exigencia.Graduado de carreras de administración, economía, ingeniería.Manejo de ingles: avanzadoCapacidad analítica y orientación a resultados, con habilidades para gestionar presupuestos y optimizar inversiones. (gestión de P&L y performance mensual de marcas)Perfil creativo y estratégico, capaz de generar ideas disruptivas alineadas con la identidad de la marca.Experiencia en la industria de bebidas alcohólicas (excluyente), idealmente en compañías de Spirits.Dominio de Marketing Digital: conocimiento sólido en estrategias digitales y activaciones online (muy valorado).Plus: Experiencia en Trade Marketing y activaciones High Energy: comprensión profunda de la ocasión de consumo high energy / previa (muy importante).Plus: Conocimiento en Ready to DrinkOur commitment to Diversity & Inclusion:At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.Note to applicants:Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.Notice to third party agencies:Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.