Brand Manager

We're a leading recruitment company based in Sri Lanka looking for a Brand Manager for a leading FMCG company based in Colombo.Key ResponsibilitiesDevelop and execute brand strategies to drive growth, market share, and brand equity.Lead marketing campaigns, product launches, and promotional activities.Conduct market research to understand consumer trends, competitor activity, and industry insights.Collaborate with cross-functional teams, including sales, product development, and digital marketing.Manage and optimize brand budgets to maximize return on investment.Work closely with creative agencies to develop compelling advertising and packaging designs.Monitor brand performance and key metrics, providing recommendations for continuous improvement.Ensure brand consistency across all communication channels.RequirementsBachelor's degree in Marketing, Business Administration, or a related field.Minimum of 4 years of experience in brand management within the FMCG industry.Strong understanding of consumer behavior and market dynamics.Experience in digital marketing, social media, and influencer marketing.Excellent project management, analytical, and problem-solving skills.Strong communication and leadership abilities.Ability to work in a fast-paced environment and manage multiple projects.