Brand Marketing Internship

About The BrandAt Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.THE ROLE:The Brand Marketing Intern will support the Brand Marketing Manager in all day-to-day activities within the Marketing Department, with a strong focus onBrand and Product Marketing initiatives across KARL LAGERFELD Mainline and KARL LAGERFELD JEANS brand.As this is a very hands-on role, you must have a ‘can-do’ attitude and a strong ability to prioritize and multitask. You work well in a fast-paced environment, are flexible, and enjoy cross-functional works streams. Having (fashion-) experience in an in-house marketing team, brand-marketing or media agency/design studio is appreciated. You are keen to understand the business implications of the respective projects, are confident with KPI’s and have existing knowledge in how to realize these with a creative mindset and forward-thinking spirit.KEY RESPONSIBILITIES:Support the Brand Marketing Manager & Brand Marketing Coordinator with all marketing initiatives and activities related to seasonal strategy, all global campaigns, special collaborations, key brand and product initiatives, brand materials and all other ad-hoc requests.Reporting and analysis on current, upcoming, and future marketing projects and campaigns.Competitor research and benchmarking.Briefing, coordination, and implementation of marketing materials such as brand presentations, campaign overviews, partner and collaboration reports and others.Coordination between key internal departments such as Merchandise, Wholesale, Product/Design, Ecom, Press, Communications.Organizational support for seasonal market launches.Manage dedicated and small-scale projects independently.Updating brand presentations and keeping track of campaign roll-out presentations, updating folders, overseeing creative assets and updating the server; keeping the server structure and keeping track of creative deliverables.Hosting of guests for KL meetings.Administrative support for office-related tasks.SKILLS, EDUCATION & EXPERIENCE:Mandatory to be enrolled in an accredited Bachelor/Master program during the entire internship period.Management, Fashion, Marketing, Communication or Business-related studies.Language: fluent in English, both verbal and written. English is the working language of the company. French is an advantage. Familiar with MS Office software suites; InDesign or Photoshop is a plusVery good knowledge of using Microsoft Power Point and great ability to build presentations.PROFILE:Flexibility, adaptability, and a positive “can-do” attitude are a must.Ability to prioritize and multitask.Able to work independently as well as in a team.Interest & passion for the fashion industry.Able to work in a fast-paced and high-pressure environment.Critical eye for creative works and interested in the industry updates.Keen attention to detail.Positive attitude, teamwork oriented.Creative problem-solverStart date: January 5th, 2026 or earlier / Available for 6 months+ /Full-TimePlease note that we can only consider your application if you are enrolled for the full duration of your internship at your school or university. Also, due to Dutch legislation, you have to be in possession of European nationality or study in the Netherlands.Why #TEAMKARL? (HQ)Opportunity to make an impactWorking in the heart of AmsterdamAnd exclusive sample sales only for #TEAMKARLJOIN #TEAMKARLThe collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.At #TEAMKARL, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team. We welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us.IMPORTANT NOTICE REGARDING JOB POSTINGSPlease be advised that all legitimate job opportunities at KARL LAGERFELD are published exclusively on our official careers page and on selected partner platforms that redirect directly to our career site.We strongly recommend applicants to only apply through our verified channels and remain vigilant against unofficial job offers.KARL LAGERFELD will never request any form of payment during the recruitment process.If you come across suspicious job postings or receive unexpected communication about a position, please contact us immediately at [email protected]We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. 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