Brand Marketing Manager

Our RoleAn exciting opportunity has arisen to join the Brand Marketing team. We are looking for a confident collaborator and passionate marketeer who can influence a talented cross-functional team and senior stakeholders within the wider business.You will drive the planning, implementation, and evaluation of brand marketing campaigns. You will lead all day-to-day development of campaigns as part of the brand marketing strategy, ensuring collaboration with all stakeholder teams at relevant stages of the process – digital, retail, brand, creative & content, PR, trade, VM, buying and merchandising, maintaining consistency and alignment with all channel owners.Key contributor to shaping campaign and brand marketing strategy with Head of Brand MarketingLead the planning from brief to delivery of seasonal brand and promotional campaigns ensuring they are launched consistently and effectively across all owned and paid for channelsOversee the delivery of all ad hoc 360 marketing campaigns, coordinating across paid/owned/earned marketing channels and sales channelsReview and report on campaign performance and use this insight to shape future ideasCollaborate with our internal creative and shoot teams on the development of concepts andSecure assets that are channel and platform specificWhat you’ll be doingBrand Marketing Planning & Campaign DevelopmentWork in partnership with Head of Brand Marketing and Marketing Director to define campaign strategies as they relate to the business. Co-ordinate and deliver impactful and effective multichannel marketing campaigns, on time and within budget. Leverage insights from best practice, competitive analysis, consumer data and previous campaigns. Connect with key business partners eg Creative, Buying & Merchandising, Direct etc to ensure campaign strategies meet business drivers. Collaborate with all marketing functions and channel owners to ensure campaign plans deliver channel requirementsDefine product priorities for all marketing moments working in partnership with buying & mer-chandisingCustodian of the cross-channel brand communications calendar in alignment with the product and brand planDefine and agree campaign objectives and KPIs including but not limited to brand awareness and positioning, traffic and revenue, new customer acquisition and retention/loyalty/frequency of pur-chaseWork with customer insight teams to collate results and measurement of brand campaigns to in-form future campaign planningCampaign Critical PathWorking within the business-critical path to schedule key meetings that deliver against the project timelineEnsure clear and consistent communication with all key stakeholders throughout the sea-sonal/campaign planning processBrand ManagementPursue new brand initiatives to increase visibility, reach and awareness of brand, in line with busi-ness’ wider growth strategySupport partnership marketing, identifying and building relationships with new and existing third party brands to drive and enhance campaign opportunitiesWork closely with Internal Comms, B2B and Sustainability stakeholders to ensure consistency of brand messagingEnsure brand integrity and company objectives are upheld on all campaigns with key stakeholders and departments. Monitor competitor brands on and off-line to keep abreast of brand profiles and activities. Management of the brand marketing budgetWhat Skills & Experience You’ll NeedA proven track record in Brand Marketing with knowledge across multiple marketing disciplines.Substantial experience in multi-channel marketing campaign and content management - having worked in a large multi category business. Have managed multichannel marketing plans and achieve success through cross functional working both within the marketing team and across the wider business. Ability to manage stakeholders, effective communication, and exceptional influencing skills. Experienced in working across all key business departments e.g. Product Team & Merchandising, E-commerce, Retail, Creative, Digital Marketing, PR, Visual Merchandising, Finance, IT, Customer Service to ensure smooth execution of all projects. Excellent project management skills and experience in working in a demanding, fast paced changing environment with the ability to oversee multiple projects. Owned annual marketing budget and be comfortable working with finance on forecasting, monthly reviews and changes as and when required by the company. Interested and curious about current trends, popular culture & media and are well informed when it comes to emerging brands and influences. Experience of managing a small teamWhat we’ll offer youAt The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.Discount -Up to 50% discount and access to regular Sample SalesHoliday - 25 days rising to 28 with length of serviceHoliday Buy – opportunity to buy up to 5 days holidayPension Scheme - enrolled in our Group Personal Pension schemes upon joining the business. 15% Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility)White City House (Soho House Group)Tenants Membership at a discounted rate, offering access to facilities in the HouseWagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeingContinued Development – We offer structured support from our own in-house Learning and Development HubSalary Sacrifice scheme for Electric vehicles (dependent on grade and meeting policy eligibility)Private Healthcare with additional Babylon Digital Healthcare (based on contract duration)Life AssuranceAdditional BenefitsFruit basket dailyTea and coffee providedWorking from Home - option to work from home on Mondays and FridaysSocial - Christmas party/social events throughout the yearSeasonal Sample SalesVolunteer Day - with a charity of your choiceGreat Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gymsOur Equality Diversity and Inclusion statement of commitmentAt The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.We'd love you to join us on our journey.Our Sustainability statement of commitmentWe are committed to building a sustainable legacy that will enable a brighter future for people and our planet.’ We believe this should be reflected in everything we do