Brand Marketing Strategist/Manager $110/hr hybrid ATL

$110/HRSeeking a staff Brand Strategist for a short-term opportunity supporting platform transformation. This role will focus on driving brand clarity and consistency across the ecosystem, with a strong emphasis on brand and product naming aligned to Intuit's naming principles and governance. This role will serve as brand naming lead, managing intake and ongoing operations of Naming Center of Excellence, partnering cross-functionally to develop clear, customer-centric naming recommendations, and ensuring consistent application of brand standards. Responsibilities include: Lead brand and product naming strategy aligned to Inaming principles, guidelines, and brand architecture Own intake and ongoing management of Intuit's Naming Center of Excellence Partner with marketing, product, research, and legal to drive naming decisions that deliver customer clarity and ecosystem consistency Evaluate naming options, articulate tradeoffs, and present clear recommendations Contribute to the evolution of brand standards, tools, and governance processes Skills: The ideal candidate is highly organized, detail-oriented, and comfortable managing multiple workstreams simultaneously, with: 7+ years of experience in brand strategy, brand management, or related fields Proven expertise in brand and product naming and governance Strong strategic thinking, communication, and stakeholder management skills Ability to synthesize research insights into clear brand and naming direction