Brand PR Manager (Luxury & Lifestyle - AMER)

Responsible for overseeing luxury & lifestyle communications strategies for assigned Company brands as they pertain to consumers, the hotel industry and franchisees. Responsibilities include, but are not limited to, managing consumer-focused public relations programs, overseeing promotion and publicity of brand initiatives, overseeing media relations activities, participation in crisis management issues, managing franchise and hotel communication initiatives, and outside vendor management. May lead and review the work of less experienced staff.Your day to dayDevelop and deliver PR campaigns that generate coverage to win the hearts and minds of consumers - setting IHG Masterbrand our distinct luxury brands apart from the competition in our markets.Use Earned media – in partnership with owned and social channels – to deliver global brand objectives.Work as part of consumer PR team to develop strategies and plans - working with stakeholders to understand business and commercial needs in order to inform strategy and plans.Design, develop and deliver integrated communications plans to drive coverage for our brands and markets.Develop press materials, briefing documents and media assets Daily management of agencies required to deliver plans, ensuring alignment, consistency, efficiency, effectiveness and value for money.Scan the media for new ideas that can add value to our plans and keep the team up to speed on the latest media thinking.Keep informed about competitor activity and think creatively about how our plans can help us to stand out from the crowd.Day-to-day media relations Liaising with various levels of the business (internal and external) and hotels to ensure the success of media relations.Training, provide advice and support to team members as required.Subject matter expert on media relations tactics and delivery, includes handling of media enquiries.Effective reporting, performance data and analytics to measure ROI, on a weekly, quarterly and annual basis, as well as ad-hoc for specific campaigns.What we need from youDegree level – preferably in a relevant field of work or an equivalent combination of education and work-related experience.Minimum of 5 years work related experience with demonstrated proficiency in multiple disciplines At least five years’ experience in external communications Experience of working for a luxury brand advantageous. Knowledge and understanding of the hospitality industry would be a bonusExperience of working within a complex global business with a range of stakeholders. Experience of agency management and or agency backgroundStrong writing skills and creativityStrong media relations skills and relationships, especially within luxury and lifestyle sectorAbility to work to deadlines and manage multiple projectsLocation - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.The salary range for this role is $83,000.00 to $95,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.Important information:The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.If you require reasonable accommodation during the application process, please click here.IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.