Area Sales Executive

Position Title: Territory Sales in chargeFunction: SalesKey StakeholdersInternal: Sales Admin, Depot, QualityExternal: AW & AWSM, Retailers, Wholesalers (W/S)Educational Qualification:

GraduateDesired CompetenciesMarket Execution, Business Development, Channel Partner Management, Selling & NegotiationKey ResponsibilitiesEnsure achievement of secondary sales targetsSetting objectives for AWBreaking objectives for AWSM (beat-wise)Ensure communication of objectives to AWPeriodic tracking of objectivesAW ManagementAlign, support & motivate AW to meet business objectivesEnsure adequate infrastructure & systemsAct as a commercial interface between AW & BILCoach, manage & evaluate AWSM performanceCoach AWSM on BIL best practices & WOWTrain AWSM on the Sales Call ProcessEvaluate their performance PeriodicallyProvide on-the-job support/guidance for addressing territory-specific issuesEnsure adequate service level in market & build business in existing & new outletsEnsure adequate servicing at dealer pointsMaintain relations with existing dealersIncrease the depth and width per dealerProspect new outletsPerform activations as per decided by ASMExecute visibility implementation & MerchandizingEnsure adherence to plan-o-gramEnsure execution of primary & secondary MerchandizingEnsure execution of Visibility ImplementationImplement launch of new consumer promos/trade schemes & new productsOperationalize new products through communication & samplingEffectively communicate schemes to AWSM to ensure the right sell-in at the dealer pointTrack & review the performance of new products/schemesMarket IntelligenceCollect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility, etc.

Maintain records & systemsPJP dataMIS reportingEnsure the Hub of UDAANRepresent Britannia for consumer complaintsVisit consumers to address & sort quality complaints. Inform Quality about the status of complaint