Tuesday, October 28, 2025
Delfi Marketing Sdn Bhd

Business Analyst

Posted: 1 days ago

Job Description

The ideal candidate is a team player who will be responsible for working with company data in various business areas. Specific responsibilities include reporting metrics, analyzing methodologies, suggesting operation improvements, and building proposal evaluations in a cross-functional environment. Job Responsibilities:- To analyse and identify strategic insights in collaboration with the operations, sales, and marketing teams to define key issues, evaluate opportunities, and develop actionable recommendations through a rigorous, data-driven process. - Develop and implement regular reports on key performance metrics, including forecasting models and marketing campaign performance. - Support the marketing, promotions, and sales teams in planning and structuring forecasts for supply and demand trends while measuring campaign and marketing effectiveness. - Identify areas within the business that could enhance customer engagement, retention, and revenue growth to unlock sales opportunities or accelerate growth. - Ensure that all reports and data are accurate, timely, and aligned with business objectives. - Use data to identify slow-moving products and recommend markdowns, promotions, or other strategies to optimize product turnover. - Assist with ad-hoc data analysis requests, including reporting and analysis to support strategic initiatives. - Contribute to data-process documentation, ensuring that data insights and analysis methodologies are easily accessible and well-documented. - To analyse sales trends and customer behaviour to identify opportunities for enhancing product assortment, pricing, and promotional strategies. - Support various departments in functional and technical problem analysis related to day-to-day business operations. Qualification:- Bachelor's degree in a quantitative field such as Statistics, Mathematics, Computer Science, or Business Analytics. - 3 years of experience in Business Intelligence, Data Analytics, or a similar role. - Advanced Excel skills (including VBA scripting, macros, array formulas, pivot tables, power queries, multi-data source integration, data cleansing methods, and charting/dashboard creation), with extensive experience in significant data validation, reconciliation, and management. - Strong proficiency in data manipulation, analysis, and visualization using SQL, Tableau, or Power BI tools. - Excellent problem-solving and critical thinking skills, with the ability to interpret data and derive meaningful insights. - Experience analysing data in the Fast-Moving Consumer Goods (FMCG) sector is a plus. - Strong communication skills to effectively present data-driven recommendations to stakeholders.

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