Business Development & Brand Partnerships Manager - Integrated Marketing (TikTok Shop by Tokopedia, Indonesia)

ResponsibilitiesAbout the teamThe SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.Purpose of the RoleTokopedia & TikTok Shop Indonesia is looking for a strategic, well-connected, and highly collaborative Brand Alliances & Partnerships Lead to join our Brand Marketing (BMKT) team. This role will be critical in expanding the brand's footprint through meaningful alliances and innovative co-branding partnerships.You will lead the development of high-impact marketing collaborations with top brands in Indonesia; bridging creativity and commerce to reach new audiences, build cultural relevance, and strengthen Tokopedia & TikTok Shop’s brand image. Job Responsibility: - Identify, evaluate, and secure alliances with leading consumer, lifestyle, and tech brands to unlock long-term value and visibility for Tokopedia & TikTok Shop.- Build structured partnership frameworks (e.g. joint programs, platform integrations, category alliances) that support brand positioning and business growth.- Represent the company in high-level brand negotiations, acting as a trusted face for external partners.Co-Branding & Joint Marketing Campaigns- Lead the ideation and execution of co-branded campaigns that merge the platform’s cultural and commerce edge with partner brand narratives.- Deliver breakthrough campaign concepts and executions (online and offline) that are buzzworthy, strategically aligned, and measurable in impact.- Work closely with internal teams such as Creative, Campaigns, Comms, and Commercial to ensure alignment and execution excellence.QualificationsMinimum Qualifications: - 4 years of experience in brand partnerships, business development, or strategic marketing ideally in e-commerce, FMCG, tech, or lifestyle brands.- A strong network of decision-makers and marketing leaders across top brands in Indonesia.- Excellent communication, stakeholder management, and negotiation skills.- Track record of launching innovative partnership campaigns that drive brand equity and engagement.- Agile, proactive, and solutions-oriented mindset with high commercial awarenessPreferred Qualifications:- Experience working with eCommerce Platform.- Familiar with Social, Content Commerce.About TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​Why Join UsInspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​​Diversity & Inclusion​TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​