Business Development Manager B2C

🔷Job Summary▫️ Job Title: Business Development Manager (B2C)▫️ Reporting to: Head of Business Development (Business Development Department), with dotted-line reporting to Deputy CEO for strategic matters.▫️The B2C Manager leads the direct-to-parent/family enrolment strategy, overseeing lead generation, campaigns and conversion activities for households, siblings, preschool and referral segments.🔷Job Goal To design and execute Herrington International School’s B2C business development strategies by increasing direct-to-parent enrolments, managing family-focused campaigns, and ensuring all offers comply with the Baseline Fee Policy. This role sets medium-term targets for the direct channel, coordinates with Business Development Executives and manages Admissions staff supporting B2C, and drives conversion from lead to enrolment.🔹 Key Responsibilities:✅ Develop and implement annual and quarterly B2C business development plans aligned with school objectives.✅ Set lead-generation, conversion and enrolment targets for family, sibling, preschool and referral segments.✅ Design and oversee campaigns such as family discounts, sibling rebates, referral bonuses, cashback and scholarship outreach.✅ Coordinate and mentor BDEs/Admissions Executives assigned to B2C; ensure timely follow-up and high service standards.✅ Represent the school at parent fairs, open houses, preschool events and community forums.✅ Coordinate with Digital Marketing, Admissions and Academic teams to deliver seamless parent experiences from first contact to onboarding.✅ Monitor KPIs in the CRM; prepare weekly and monthly performance reports for the Head of Business Development.✅ Ensure all family, sibling and referral offers comply with Baseline Fee Policy, approval processes and data protection.✅ Maintain accurate records of contracts, discounts and communications in the DMS.📔Education & Qualifications:▫️Bachelor’s degree in Business Administration, Marketing, or related field (Master’s preferred).🔷Experience:▫️Minimum 5 years’ experience in sales or business development with at least 2 years managing B2C or consumer-facing channels.▫️Proven ability to design campaigns, manage pipelines and achieve enrolment targets.▫️Strong leadership, customer experience and CRM reporting skills.▫️Excellent written and verbal communication in English and Khmer.🔷Career Path:▫️Opportunity to progress to Head of Business Development, Director of Admissions & Marketing, or Deputy CEO/CEO based on performance and leadership impact.📧 Apply via Email: careers@his.edu.kh📍 Location: Borey Peng Huoth, Eco Collection, National Road #1, Phnom Penh – View Map🌎 School Website: www.his.edu.kh🏫 Herrington International School⚜️ Education Beyond Borders