Category Marketing Assistant - Internship

JOB TITLE: Category Marketing Assistant - InternshipREPORTS TO: Category Operations DirectorLOCATION: LondonOVERVIEW:As a Category Marketing assistant, you will be responsible to help the team develop and implement strategic marketing initiatives in the UK and EMEA to drive growth and increase market share within specific product categories for Shark. You will work closely with cross-functional teams, including product development, regional category marketing, sales and global teams, to understand market trends, competitive landscapes and consumer behaviors, using this data to support marketing and pricing strategies.You will relentlessly and successfully drive continuous innovation and seek to deliver 5-star customer experiences across the business for SharkNinja. You need to have the mindset that anything is possible and possess the willingness to do whatever it takes to win.Here are some of the EXCITING things you’ll get to do:Category Strategy Development:Develop and implement category marketing strategies to achieve business objectives.Conduct market research to identify trends, consumer insights, and competitive landscape.Collaborate with cross-functional teams to ensure alignment with overall business strategy.Product Management:Support the team in managing the product portfolio, including new product development, product launches, and lifecycle management.Analyse product performance and make recommendations for improvements or discontinuations.Work closely with the sales team to develop and execute go-to-market plans.Collabroate with Consumer Insight, Product Development and Brand Marketing to create 5* products and messagingMaintain New Product Development Trackers to clearly communicate the latest and greatest informationMarketing Campaigns:Support the team in briefing integrated marketing campaigns to drive category growth.Develop compelling marketing materials, including sales presentations, brochures, and digital content.Data Analysis and Reporting:Monitor and analyze category performance using relevant metrics and KPIs.Prepare regular reports on category performance, market trends, and competitive analysis.Use data-driven insights to optimize marketing strategies and tactics.ATTRIBUTES & SKILLS:3rd year placement, preferably studying a Bsc or BA Hons in Marketing.Strong analytical skills with the ability to interpret data and make data-driven decisions.Excellent communication and interpersonal skills.Creative thinker with the ability to develop innovative marketing strategies.Strong project management skills with the ability to manage multiple projects simultaneously.Ability to work effectively in a fast-paced, dynamic environment.YOUR ROLE in DIVERSIFYING As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategyBe an Ally, find internal ChampionsExplore SharkNinja’s Employee Resource Groups or volunteer to serve on committees that organize diversity-related events and activitiesParticipate in employee engagement surveys and respond as openly and honestly as possibleBecome culturally competent; take the time to learn about different cultures, races, religions and backgrounds represented by your colleaguesTreat people in a way they wish to be treated rather than the way you wish to be treatedYOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET Leads us to be “RARELY SATISFIED”Make things better each day; “PROGRESS OVER PERFECTION”Using your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”Deliver something great; “WINNING IS A TEAM SPORT”Be clear and honest, “COMMUNICATING FOR IMPACT.” SharkNinja is voted 2022 Best Places to Work in Boston and 100 Best Large Companies to Work For. As a subsidiary of JS Global Lifestyle Company Limited (Hong Kong: 1691), a leader in small household appliance innovation, we are ranked in the top three for the 'Best ESG Management Company' in consumer necessities sector by leading international financial magazine, Institutional Investor, in June 2022. We strive to get smarter and are dedicated to integrating DEI in our processes, practices and policies. Some of our benefits include 4 Global DEI subcommittees, 8 Affinity Groups, 5 Business Resource Groups, Cultural Celebrations, Summer Half Day Fridays, Volunteer Impact Day/Activities, Mentorship & Coaching Programs more. Plus your first SharkNinja product is on us and you can enjoy discounted products throughout the year.Explore SharkNinja on our social channels:https://www.instagram.com/lifeatsharkninja/https://www.linkedin.com/feed/update/urn:li:activity:6853352489299804160