E-Retail & FSA Lead

ABOUT YOUR NEW JOBCoca-Cola HBC is looking for a eRetail & FSA Lead who will be responsible for driving growth, visibility, and performance across eRetail platforms and FSA channels. The role includes developing channel strategies, managing partnerships, optimizing digital shelf presence, and leading commercial activations to deliver KPIs such as availability, share of visibility, and conversion. ABOUT YOUR NEW JOB RESPONSIBILITIES1. Strategy & PlanningDevelop and execute the annual eRetail & FSA channel strategy in alignment with brand and commercial priorities. Identify channel opportunities to grow market share and reach digital-first consumers. Set clear KPIs for sell-in, sell-out, visibility, and engagement. 2.

Channel Management & GrowthManage key relationships with eRetailers and FSA and follow-up on other sub-channel eWHS, eQSR and B&C. Collaborate with platform account managers to optimize listings, content, search placement, and promotions. Drive new business development within emerging digital and aggregator platforms. 3. Digital Trade & ExecutionEnsure digital excellence on all platforms: perfect product content, availability, pricing compliance, and user experience. Plan and execute digital trade campaigns (bundles, couponing) to drive conversions. Coordinate sampling, partnerships, and targeted communication with aggregators to onboard and engage new consumers. 4. Analytics & ReportingMonitor channel performance:

sales, traffic, conversion rates, share of digital shelf, and ROI of activations. Work closely with insights and digital teams to extract actionable recommendations. Provide monthly and quarterly reports with performance review and future plans. 5. Cross-Functional CollaborationAlign with marketing, supply chain, and sales teams to ensure execution readiness and consistent messaging. Partner with finance to monitor channel investments and ensure profitability. ARE THESE YOUR SECERET INGRIDENTSBachelor’s degree in business, Marketing, or a related field. MBA is a plus. Experience: 4–6 years in commercial, trade, or eCommerce roles. Strong experience managing eRetail or FSA platforms.

Background in FMCG, consumer electronics, tobacco or food delivery preferred. Skills: Strong commercial and negotiation skills. Understanding of digital retail environments and aggregators. Analytical mindset with ability to translate data into strategy. Excellent communication and stakeholder management. Proficiency in tools such as Excel, Power BI, Google Analytics, and eRetail dashboards. Key Performance Indicators (KPIs): Channel revenue growthShare of digital shelf & visibilitySell-out uplift from campaignsConsumer acquisition via FSAsPlatform ratings & product availabilityHOW WE WILL SUPPORT YOUYou will have a buddy who will introduce you to the business, your daily routines during your onboarding period. International career opportunities:

As a large and expanding company, we offer unique opportunities for role changes and enriching experiences and capabilities, including cross-functional transitions and international assignments. 4 unique core values: Customer first, We over I, Make it simple and Deliver sustainably form the foundation of a robust culture that enables continuous and sustainable growth. Competitive remuneration and social packageABOUT YOUR NEW TEAMWe are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia.

As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact. We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth. We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds, and education. We are willing to take a risk on the people we believe in, even if they do not have the perfect experience.

We have faith in what every person can be. And although we have so much to be proud of, we always stay humble. We believe the real magic happens – for us and for you – when we OPEN UP. "At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.