Communications Specialist

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described. Since every duty associated with this position may not be described herein, employees may be required to perform duties not specifically spelled out in the job description, but which may be reasonably considered to be incidental in the performing of their duties just as though they were actually written out in this job description.COMMUNICATIONS SPECIALISTDepartment: Office of City ManagerPay Grade: 110FLSA Status: Non-ExemptPersonnel Status: Regular Full-TimeJob SummaryThis position is responsible for assisting in the City's efforts to provide excellent and transparent information to the public via the City's website, social media, and other multimedia efforts. This position reports to the Communications Manager.Essential Job FunctionsPlans, creates and edits multimedia content to inform and connect with Auburn residents, members of media and other stakeholders.Works with the City's communications team to disseminate multimedia content via the City's various digital and print communication methods.Monitors the City's primary social media accounts and monitors external media coverage and social media content to identify topics of interest or impact to the City.Collaborates with City departments to regularly review, maintain and update the City's website content.Assists in other general public relations efforts for the City.Performs research, analysis, and other related duties in regard to individual job functions and in support of the Office of the City Manager.Performs other related job duties as assigned.AGENCY-WIDE COMPETENCIESProfessional ExcellenceSense of responsibility and commitment; ability to meet expectations; quality of work output; willingness to admit and correct mistakes.CommunicationAbility to express oneself clearly, credibly, and respectfully in an appropriate tone; quality of judgment exercised in what information should be communicated; ability to adjust to different communication styles.TeamworkCommitment to team activities; placing value of team success over personal recognition; altruism; impact on team success; willingness to fulfill a variety of roles.EngagementInitiative exercised in solving problems; willingness to take on new responsibilities; acting on opportunities and presenting ideas; modeling a positive attitude and resilience; volunteering for group work; praising work of the City and coworkers; demonstrating pride in public service.Public ServiceViews citizens as a priority; demonstrates ethical, trustworthy behavior, stands as an example of servant leadership; maintains trust of the Auburn citizens.QualificationsEducation and ExperienceBachelor's degree or equivalent; one (1) to three (3) years' experience; or an equivalent combination of education and experience.Special QualificationsPossession of or ability to readily obtain a valid driver's license for the type of vehicle or equipment operated. Requirement exists at the time of hire and as a condition of continued employment.Knowledge, Skills, And AbilitiesKnowledge of City and departmental rules and regulations.Knowledge of website design and maintenance.Knowledge of public relations principles and practices.Knowledge of graphic design principles, including publication design and production.Knowledge of local government operations, policies and plans, and modern office practices and procedures.Knowledge of Microsoft Word, Excel, PowerPoint, and other similar programs.Skill in multimedia editing, especially with Adobe Creative Cloud products.Skill in social media management, digital listening and analysis.Skill in research and analysis.Skill in the preparation and presentation of accurate and reliable reports.Skill in photography and videography.Skill in using computers for data entry, word processing, and/or accounting purposes.Skill in the use of small office equipment, including calculators, copy machines or multi-line telephone systems.Skill in effective communication, both orally and in writing.Ability to meet and deal with employees and the public in an effective and courteous manner.Ability to get along with others and work effectively with the public and co-workers.Ability to deal with confidential and sensitive matters.Ability to use computers for data entry, word processing, and/or accounting purposes.Ability to work independently, work well with others, and manage time effectively.PHYSICAL DEMANDSThe work is light work, which requires exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force to move objects. Work is typically performed while sitting, standing, walking, bending, or crouching. The employee uses tools or equipment requiring a high degree of dexterity and distinguishing between shades of color.WORK ENVIRONMENTThe work is typically performed in an office environment and various outdoor environments, occasionally in cold or inclement weather.