Community & KOL Manager

About ARXARX is a mobile-first, AI-powered trading terminal for decentralized perpetual futures. We combine smart money signal intelligence, an AI Copilot, and institutional-grade execution — giving retail crypto traders the decision layer they’ve never had. We’re launching with Hyperliquid and expanding across DeFi venues.SummaryWe’re looking for a Community & KOL Manager who will own ARX’s presence in the crypto market from the ground up. This is a hybrid role: part community builder, part influencer partnerships manager. You’ll be the voice of ARX in Korean communities and the bridge between ARX and the KOLs who shape crypto opinion.You’ll build and run our communities on KakaoTalk, Naver Café, and Telegram, while simultaneously sourcing, vetting, and managing relationships with local crypto KOLs across YouTube, Naver Blog, and social channels. Job Scope Community Building & Management (50%)Build and manage ARX’s local communities on KakaoTalk Open Chat, Naver Café, and Telegram from scratch — growing them into the go-to gathering place for DeFi perp traders.Run daily community operations: market briefings, signal summaries, product announcements, and engagement campaigns.Host weekly AMAs, community calls, and live trading sessions with ARX team members and featured traders.Design and execute community engagement campaigns tailored to local culture — trading competitions, referral drives, quests, and giveaways with locally relevant reward.Monitor community sentiment, surface user feedback to the product team, and act as the first line of support for local users.Recruit and manage community moderators across time zones to maintain 16+ hours of active moderation daily.Build a “Community Leader” program — identify and empower top local members with early access, direct team communication, and enhanced referral rewards.KOL / Influencer Partnerships (40%)Source and vet local crypto KOLs across all tiers: Tier 1 YouTube analysts (100K+ subscribers), Tier 2 Naver Blog thought leaders, and Tier 3 KakaoTalk/Telegram channel managers.Manage end-to-end KOL relationships: initial outreach, negotiation, briefing, content review, performance tracking, and ongoing relationship nurturing.Develop KOL campaign briefs that feel authentic — not scripted ad reads, but genuine product trials and honest reviews that resonate with local audiences.Pitch and manage ARX’s fee-share partnership model (20% permanent commission on referred volume) as a long-term incentive, differentiating ARX from competitors offering one-time sponsorship payments.Coordinate KOL content calendars to align with product launches, trading competitions, and market moments.Track KOL performance metrics: referral signups, activation rates, volume generated, and cost per active trader by KOL.Convert top-performing KOLs into long-term ambassadors and manage the Korean ambassador program.Content & Localization (10%)Create and curate content for Naver Blog, KakaoTalk, and social channels — copy trading guides, signal stream explainers, AI Copilot tutorials, and market commentary.Ensure all ARX product copy, in-app strings, and marketing materials are localized Advise the global team on local market nuances, cultural sensitivities, and platform-specific best practices.RequirementsMust-Have2+ years of experience in crypto community management, KOL/influencer marketing, or growth roles at a crypto exchange, DeFi protocol, or Web3 project.Deep familiarity with the local crypto ecosystemHands-on experience managing communities on KakaoTalk and/or Naver Café (not just Discord/Telegram).Experience sourcing, negotiating with, and managing crypto influencer partnershipsUnderstanding of perpetual futures trading, copy trading, and DeFi concepts Self-starter comfortable building from zero in a fast-moving startup environment.Nice-to-HaveExperience at a local crypto exchange (Upbit, Bithumb, Korbit) or a global exchange’s operationsPersonal network of local crypto KOLs and community leaders.Experience with Naver Blog SEO and content strategy.Active personal presence in local crypto communities (your own KakaoTalk group, Naver Blog, or YouTube channel).Familiarity with on-chain analytics tools (Arkham, Nansen, DeBank) or DeFi trading platforms (Hyperliquid, dYdX, GMX).Experience running trading competitions or referral campaigns.Basic data analysis skills — comfortable pulling metrics from dashboards and building simple attribution reports.