Community Manager

Position OverviewThe Community Manager will play a key role in building, engaging, and nurturing online and offline communities around GQ’s diverse product lines. The Community Manager will strategically connect and develop initiatives with KOLs, influencers, and community leaders to create meaningful engagement, strengthen brand presence, and drive product advocacy.Key ResponsibilitiesCommunity Development & EngagementBuild and manage online communities across platforms (Facebook groups, LINE, TikTok, Instagram, etc.) relevant to GQ’s target audiences.Cultivate strong relationships with consumers, influencers, and community leaders.Encourage, empower, and support communities to become authentic brand advocates.KOL & Influencer ManagementIdentify, evaluate, and onboard KOLs, influencers, and micro-influencers across multiple consumer groups.Develop engagement plans including collaboration, sponsorship, events, and product seeding.Track and measure the effectiveness of influencer partnerships.Content & Social StrategyWork with the marketing team to create community-driven content strategies.Drive authentic storytelling, user-generated content, and peer-to-peer engagement.Monitor online conversations and trends, ensuring timely responses and brand alignment.Campaigns & EventsPlan and execute community-focused campaigns, online events, and offline meet-ups.Collaborate cross-functionally with marketing, product, and sales teams to align campaigns with business objectives.Insights & ReportingMonitor community sentiment, conversations, and competitor activities.Provide insights and recommendations to enhance engagement and brand positioning.Track KPIs such as engagement, reach, conversion, and community growth.QualificationsBachelor’s degree in Marketing, Communications, Public Relations, or related field.3–5 years of experience in community management, influencer marketing, or social media.Strong understanding of digital platforms, online communities, and local social trends.Excellent communication and interpersonal skills, both Thai and English.Creative, proactive, and able to work independently as well as collaboratively.Experience working with KOLs, influencers, or brand ambassador programs preferred.Passionate about lifestyle, fashion, and consumer engagement.