Community Manager

OverviewThe Community Manager is responsible for building, growing, and strengthening the brand’s community to drive awareness, engagement, loyalty, and advocacy. This role plays a critical part in creating meaningful connections between the brand and its communities—ranging from prospects to active customers—through strategic, relevant, and well-executed programs.Key Responsibilities1. Community Building & Awareness ActivationDevelop and implement strategies to expand the brand’s community reach.Initiate and execute community engagement activities such as events, roadshows, and community visits to introduce the brand and its values.Build strong relationships with external communities, organizations, and relevant groups to strengthen brand credibility.Manage external community communications in a professional, engaging, and brand-aligned manner.2. Loyalty, Retention & Advocacy ProgramsDevelop and nurture customer communities across private groups, WhatsApp groups, and social media channels to increase engagement and loyalty.Design and execute community programs such as online classes, workshops, webinars, learning sessions, and offline gatherings.Collaborate with Sales, Marketing, and Operations/Clinic teams to create community initiatives that positively impact revenue in a seamless, non-salesy way.Build and manage community advocate programs (e.g., brand ambassadors or “remission advocates”), including incentive systems, tasks, and performance tracking.Monitor and analyze key community metrics (engagement, growth, retention, repeat purchase, advocacy rate) to measure program effectiveness.3. Leadership & Community OperationsLead, mentor, and develop the community team (moderators, admins, event PICs, etc.).Oversee daily community operations to ensure all activities follow guidelines and SOPs.Develop short- and long-term community development plans aligned with business needs.Manage and plan the community activity calendar with consistent, structured execution.Oversee community program budgets to ensure efficient and accountable spending.Prepare regular reports, insights, and improvement plans based on community performance.Must-Have Qualifications2–4 years of experience as Community Manager / Community Lead / Customer Engagement / Event & Activation Specialist or similar roles.Strong understanding of community management fundamentals: engagement, moderation, nurturing, retention, and advocacy.Excellent interpersonal and communication skills, especially in motivating and managing large groups.Experience planning and executing events—online and offline (webinars, workshops, gatherings, roadshows, etc.).Proven ability to build relationships with communities, micro-influencers, organizations, and community groups.Ability to work cross-functionally with Sales, Marketing, Customer Service, and Operations teams.Leadership skills with experience managing a team and handling multiple programs simultaneously.Creative thinking in designing meaningful community engagement initiatives.Basic ability to analyze community data (engagement metrics, growth trends, conversion behavior).Service-oriented mindset and strong empathy.Nice-to-Have QualificationsExperience in health, wellness, nutrition, or patient communities (plus point).Experience managing large WhatsApp/Facebook/Telegram Groups.Experience building ambassador or advocate programs.Strong public speaking or storytelling skills.Experience creating SOPs, community playbooks, or training modules.Linked networks with relevant community groups (health, religious, educational, lifestyle, etc.).Personal AttributesPeople-oriented: confident, approachable, and sociable.Empathetic and patient when dealing with diverse community members.Proactive, energetic, and passionate about community building.Structured, organized, and able to adapt quickly to changing environments.Responsible, reliable, and able to work both independently and in teams.Passionate about education, health, and long-term community growth.