Consumer Marketing Manager

Location: BangaloreFunction: MarketingRole: Marketing ManagerGrade: Senior Manager/DirectorAbout Delhivery:Delhivery is India’s largest logistics company, powering commerce through technology, infrastructure, and innovation. With a mission to make logistics faster, more reliable, and more transparent, we serve thousands of businesses and millions of consumers across the country.About Delhivery Direct:Delhivery Direct is our consumer-facing shipping platform, enabling individuals to send and receive parcels conveniently across India — from intercity deliveries to hyperlocal shipments.We’re looking for a Marketing Manager to build and scale awareness and consideration for Delhivery Direct — someone who lives and breathes digital culture, understands the pulse of the consumer, and knows how to drive conversations that move markets.Key ResponsibilitiesOwn awareness and engagement: Build top-of-funnel visibility for Delhivery Direct through always-on digital campaigns, influencer marketing, and social storytelling.Influencer and creator partnerships: Identify, onboard, and manage influencers across platforms to bring Delhivery Direct to life in culture-relevant ways.Seasonal and occasion-based campaigns: Plan and execute high-frequency campaigns around festive periods, gifting seasons, and shipping demand peaks.Social-first marketing: Lead content ideation and narrative development for Instagram, YouTube, and emerging platforms — staying ahead of trends and cultural moments.Program management: Collaborate cross-functionally with design, product, and operations teams to ensure smooth and timely campaign rollouts.Performance tracking: Measure campaign effectiveness using brand lift, awareness metrics, and engagement KPIs; iterate quickly based on learnings.What We’re Looking For4-6 years of experience in consumer marketing at a leading internet or consumer services brand (Zomato, Swiggy, Urban Company, Meesho, Dunzo, etc.).Proven ability to run high-velocity digital and influencer campaigns.A social-first thinker who lives on the internet, understands trends, and knows how to make brands part of the conversation.Execution powerhouse – strong project management skills with the ability to run multiple campaigns in parallel.Comfortable working with agency and creator ecosystems and managing budgets effectively.Strong understanding of consumer behavior, digital platforms, and brand storytelling.Why DelhiveryBe part of India’s most trusted logistics brand entering the next phase of consumer growth.Work in a high-ownership, fast-moving environment where ideas turn into campaigns quickly.Shape how millions of Indians experience logistics directly for the first time.