Content and CRO (Conversion Rate Optimization) Specialist

Join one of Sweden’s most loved global brands in our mission to make life easier and more fun for families with young children!We are looking for a Content and CRO (Conversion Rate Optimization) Specialist to join our D2C team at our headquarters in Sundbyberg. In this role, you will work in an international environment, with great colleagues and play a key part in optimizing our digital presence and driving e-commerce performance.Key Responsibilities70% of time:Coordinate online campaigns and product launches in alignment with the Global Commercial Plan.Upload and maintain product content and assets in the e-commerce CMS and ensure product information accuracy.Align with regional teams to execute local commercial initiatives (e.g., Gift with Purchase promotions, localized campaigns, etc.).Merchandise the product assortment according to sales performance and regional needs.Curate and maintain featured products and cross-sell opportunities to optimize conversion and user engagement.30% of time:Collaborate with the Data Analyst and other stakeholders to develop and implement a comprehensive CRO strategy, ensuring sustainable growth in our conversion rate.Assist when needed with data analysis and reporting in coordination with the Data Analyst to track performance and identify improvement opportunities.Conduct site monitoring to ensure proper functionality, content accuracy, and user experience.Provide support for ad hoc projects and cross-functional initiatives.Are you the one?QualificationsBachelor’s degree in marketing, Business, E-commerce, or related field.+3 years of experience in e-commerce, digital marketing, or online merchandising.Strong understanding of CMS tools and product data management.Experience with Google Tag Manager would be appreciated.Excellent organizational skills and attention to detail.Ability to collaborate effectively with global and regional teams.Analytical mindset with familiarity in interpreting sales and campaign data.Fluent English is required, while Swedish and/or any other languages are a plus.This is a permanent position with a six-month probation period within the D2C team, reporting to the Global Direct-to-Consumer Manager. The position is based at BabyBjörn's HQ in Sundbyberg.We look forward to receiving your application!Applications will be reviewed on an ongoing basis, so submit yours as soon as possible. The final deadline is November 30, 2025. Apply via Easy Apply on LinkedIn. For questions about the position, contact HR Business Partner Malena Lindblad at malena.lindblad@babybjorn.com or Global Direct-to-Consumer Manager José Ángel Sarmento at joseangel.sarmiento@babybjorn.com.BabyBjörn AB is a Swedish, family-owned company that has around 190 employees within its Groups and develops, markets, and distributes children´s products, primarily for the age group 0-3 years. The company was founded in 1961, and since then more than 50 million children have been carried in our baby carriers. We have a turnover today of more than SEK 1 billion, and 95% of our sales are exports to more than fifty countries. As we exist for all types of families, no matter their structure, lifestyle, or identity, we strive for this to be reflected in our organization as well. More information is available at www.babybjorn.comImportant information when applying to BabyBjörn AB:By applying, you consent to BabyBjörn AB storing and potentially using your personal data for recruitment purposes for a period of 24 months following the date on which the data was obtained. Your personal data will not be processed for any purpose other than previously stated, and your data will not be transferred to a third party. For more information about where and for how long we process your personal data, as well as more information about your rights regarding erasure and data portability, please contact us at mydata@babybjorn.com.