Country Manager of Marketing Operations

ResponsibilitiesDefine and implement Vietnams end-to-end marketing operations strategy, aligned with regional/global direction.Lead digital-first initiatives across performance marketing, SEO, CRM, automation, paid media (Meta, Google, TikTok), and website management.Build and execute annual and quarterly marketing calendars, campaigns, and investment plans.Oversee cross-functional execution across Content & Social Media, Event Operations, Digital Marketing, and Contact Center.Drive innovation by piloting new channels, partnerships, and technologies with potential to scale regionally.Own Vietnams marketing KPIs, ensuring measurable ROI across digital, content, events, and customer engagement.Manage marketing budgets, forecasts, and vendor compliance.Act as a strategic advisor to both country and regional leadership.Inspire and coach a team of 4 functional managers and 4050 staff, building expertise in digital, content, and event marketing.RequirementsEssential10+ years of marketing experience with strong expertise in digital/performance marketing.Proven success leading integrated marketing across content, events, digital, and customer engagement.5+ years in a leadership role managing multi-function teams.Hands-on experience running multi-million-dollar paid media campaigns (preferably in educational services).Strong analytical, financial, and communication skills in both Vietnamese and English.PreferredExperience in agency (digital/performance), FMCG, e-commerce, or MNC environments.Background in multinational matrix organizations.