Creative Director

Position: Creative Director – Brand & DesignLocation: BengaluruTeam: Brand & GrowthAbout PropelldAt Propelld, we’re on a mission to make education financing simple, accessible, and human. We’ve built a brand parents and students can trust — and now, we’re looking for a creative leader who can make that trust visually unforgettable.We want someone who can think like an engineer, design like an artist, and shoot like a storyteller.The RoleThis is not your traditional “Creative Director” gig. You’ll be conceptualizing, designing, directing, and producing content across social, digital, and brand campaigns.If you’re someone who can take an idea, script it, shoot it, design it, edit it — and make it go live within 48 hours — this is for you.You’ll lead Propelld’s creative identity across social media, campaigns, and on-ground activations — while building a small intern/ freelancer team of designers & editors, and creators who bring ideas to life, fast and beautifully.What You’ll DoEnd-to-End Campaign Execution: Conceptualize → Design → Shoot → Edit → Publish. You’ll lead the full creative process.Hands-On Design: Create visuals, social assets, and motion graphics when neededCamera & Production: Handle basic shoots — framing, lighting, direction, and storytelling for social and campaign content.Creative Systems: Build scalable design and content frameworks for the brand — templates, presets, and visual language guides.AI-Driven Workflows: Integrate AI tools (Runway, Midjourney, D-ID, ChatGPT, ElevenLabs, Synthesia, etc.) to speed up ideation and production.Content Performance: Partner with the growth team to test creative hypotheses and iterate based on performance insightsLeadership: Manage freelance/intern designers, editors, and creators — ensuring every output meets the Propelld standard of clarity and warmth.Who You AreA creative all-rounder — designer, director, and doer.You treat creativity like an engineering problem: structure, test, refine.You’re comfortable both behind the screen and behind the camera.You thrive in high-speed environments where “idea today → post tomorrow” is normal.You have a strong pulse on what works on Indian social media — tone, color, humor, storytelling.You can brief, shoot, and edit short-form videos yourself.What You Bring4-6 years of experience in design, creative direction, or content production (startup/fintech/edtech/agency preferred).Proven portfolio of campaigns or social content you’ve ideated and executed.Hands-on skills in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).Comfortable handling a camera (DSLR or phone-based production) and basic lighting/audio setup.Understanding of AI-based content creation and automation tools.Ability to lead small teams and mentor creative contributors.Why You’ll Love PropelldBuild from 0→1 the creative identity of a brand that’s changing India’s education story.Work in an environment that values experimentation, speed, and storytelling.Blend creativity with AI and real-world impact.No layers, no delays — your ideas go live, fast.