Creative Director

Creative DirectorLife Under The Palms… Two Palms Media is the agency we wanted to work for but couldn’t find. We’re an agency that puts our team first and gives everyone a voice.  We’re committed to fostering a great culture that aims to bring out the best in everyone. We are a diverse bunch and we celebrate the personalities that make up our family of creative people. There are no passengers on this bus; our team works hard because they love what they do, and they strive to deliver exceptional work for our clients and each other.   Our expectations of our Creative DirectorAs our Creative Director, you’ll be at the core of our business, shaping its creative vision and direction. Working closely with the leadership team, you’ll ensure creativity remains the driving force behind everything we do. Your leadership will set the creative tone for the agency, fostering a culture where bold, innovative ideas flourish, challenge conventions, and elevate our work to new heights.In this role, you will oversee the creative process for all client work, from initial concept through to execution, ensuring all deliverables meet the highest standards of quality and creativity. This position requires a leader who thrives in a fast-paced, collaborative environment, someone who can think strategically while remaining hands-on within the creative process. You will report directly to the General Manager in partnership with the Global Creative Director and work closely with the leadership team to ensure the agency’s creative output aligns with both client goals and Two Palms Media’s standards. The attributes of our Creative DirectorVision & Strategic Thinking: This person connects strategic objectives to creative decisions, always bringing the “why” to life in a project. They challenge assumptions, ask the right questions, and guide teams and clients toward meaningful, impactful creative solutions.Warm & Competent Leadership: A leadership paradox exists within this individual—they are both highly skilled and deeply empathetic. Their rare combination of expertise and warmth makes them a leader people trust, respect, and want to work with.Clear & Impactful Communication: The Creative Director is a strong communicator, capable of aligning teams, simplifying complexity, and delivering organisational clarity. They can make quick, informed decisions while articulating a clear, confident point of view.Integrity & Ownership: As a highly visible leader, they embody integrity, mentorship, and accountability. They take full responsibility for their actions, embrace challenges, and focus on solutions rather than excuses, setting a standard for the team.Customer-Centric & Collaborative: Deeply attuned to client needs, they actively seek to solve problems and add value. They foster a collaborative culture, creating environments where teams learn from each other and continuously improve.Resilience & Emotional Intelligence: In high-pressure situations, they remain steady, composed, and adaptable. They handle organisational challenges with authenticity, balancing vulnerability with the ability to lead decisively.Positive Energy & Team Motivation: They set the tone for the agency, bringing infectious enthusiasm, energy, and optimism that fuels creativity and drives the team toward fulfilling its mission.Adaptive & Solutions-Oriented Thinking: They embrace a lean, ever-evolving mindset—analysing challenges, anticipating consequences, and refining processes to keep Two Palms at the forefront of innovation.The Responsibilities of our Creative DirectorIndustry Awareness & ReputationElevate Two Palms’ reputation as a leading creative agency.Champion and lead award submissions to position our work among the best in the industry.Build and nurture industry connections to drive visibility and attract new business.Represent Two Palms at industry events, networking opportunities, and thought leadership forums.Client SolutionsLead the creative response to client briefs by deeply understanding their needs, challenges, and objectives, ensuring every solution is strategically sound and creatively compelling.Guide client strategy by asking the right questions of both clients and internal teams, challenging assumptions, and uncovering opportunities that lead to more impactful outcomes.Uncover insights that fuel strategic and creative breakthroughs, ensuring work is rooted in consumer behaviour, market trends, and brand positioning.Facilitate and host creative workshops to unlock bold, innovative ideas, fostering collaboration between the creative team and key client stakeholders.Oversee the development of compelling creative concepts, ensuring they are strategically aligned, visually powerful, and effectively articulated for client buy-in.Maintain strategic alignment between creative execution and brand goals, ensuring that every campaign or activation contributes to long-term brand equity and business success.Confidently present ideas to clients, not just selling in creative work but positioning it within a broader business strategy, ensuring it is both effective and award-worthy.Anticipate and address client challenges proactively, ensuring creative recommendations are adaptable, commercially viable, and able to drive measurable impact.Client DeliveryOversee the seamless execution of creative ideas, ensuring they translate effectively from concept to reality while maintaining strategic integrity and creative excellence.Lead and oversee both Creative and Production team members, ensuring seamless collaboration to bring creative ideas to life with efficiency and impact.Work cross-functionally across all internal teams to deliver high-quality creative solutions that align with client objectives and Two Palms’ creative standards.Maintain oversight of creative timelines, budgets, and resource allocation, proactively identifying and addressing potential roadblocks to keep projects on track and within scope.Ensure all deliverables meet or exceed client expectations by upholding the highest standards for quality, originality, and brand alignment across all creative outputs.Act as the bridge between creative vision and execution, providing clear direction, problem-solving in real time, and adapting solutions as needed to navigate shifting priorities or constraints.Continuously challenge production methodologies, exploring new and innovative ways to produce content more efficiently, cost-effectively, and nimbly while maintaining creative excellence.Establish and refine processes that enhance efficiency, collaboration, and overall creative effectiveness, ensuring the team can consistently deliver impactful work at scale.Measure and optimise performance by gathering post-campaign insights, analysing executional effectiveness, and leveraging learnings to improve future projects.Client Retention & GrowthBuild trust-based relationships with senior clients, positioning Two Palms as their go-to creative partner.Provide strategic input and proactive solutions that go beyond project scope, reinforcing our value.Identify growth opportunities by anticipating client needs and aligning creative solutions to their goals.Support long-term client roadmaps and facilitate regular check-ins to drive success and retention.Continuously refine client experience and advocate for process improvements to enhance engagement.Team Excellence & MentorshipCreate an environment where team members feel valued, supported, and inspired to do their best work while maintaining a healthy work-life balance.Ensure creative work aligns with business objectives, delivering measurable impact for both clients and Two Palms. Encourage the team to think beyond aesthetics to create meaningful, results-driven work.Promote a culture of learning, experimentation, and innovation. Challenge the team to push creative boundaries while ensuring alignment with strategic goals.Nurture emerging talent by providing guidance, structure, and opportunities for growth. Empower team members to step into leadership roles with confidence and clarity.Stay ahead of industry trends, champion new creative methodologies, and implement forward-thinking solutions that keep Two Palms Media at the forefront of the market.Set clear expectations, foster open communication, and ensure every team member understands how their contributions drive success for both clients and Two Palms Media.Business LeadershipEnsure the creative department operates within budget while delivering high-quality work that drives profitability by monitoring revenue streams, controlling costs, and optimising resource allocation.Collaborate with leadership to identify new opportunities, contribute to pitch development, and ensure the creative function plays a key role in driving agency expansion.Translate Two Palms’ broader business strategy into actionable plans within the creative team, ensuring alignment between creative output and commercial objectives.Streamline workflows, improve processes, and implement best practices to enhance efficiency and profitability while maintaining creative integrity.