Creative Director

Job Summary:The Creative Director leads Wing Bank's internal creative department, functioning as an in-house communications agency responsible for the complete creative cycle—from strategic ideation to final asset delivery. This role drives all creative output across content, design, and video production, ensuring Wing Bank's brand strengthens its position against competitors while deepening engagement with youth audiences and maintaining market leadership in digital banking.Job ResponsibilitiesStrategic Creative LeadershipDefine and execute the overall creative vision aligned with Wing Bank's business objectives, market positioning, and competitive strategyLead the full creative cycle from concept development, ideation, production, to final delivery of all marketing assetsChampion Wing Bank's brand identity across all touchpoints: digital platforms (Facebook, Instagram, Telegram, TikTok), physical visibility (branches, QR stickers, out-of-home advertising), and experiential activationsDrive innovation in creative approaches to compete with main competitorsCollaborate with leadership to translate business goals into compelling creative strategies that increase spontaneous brand awareness and drive user acquisitionContent Creation & ManagementVideo content (short films, tutorials, storytelling, testimonials)Showcase Wing Bank's digital innovation (QR payments, mobile banking, Wing Mall)Balance local cultural relevance with modern digital identityDesign & Brand ManagementLead all design initiatives: Campaign visual identity and key visualsDigital advertising materialsPhysical branding (branch signage, QR stickers, merchant materials, agent uniforms)Print materials and outdoor advertisingBranded merchandise and CSR materialsMaintain brand guidelines and evolve visual identity to remain contemporary and appealingBrand Awareness Growth - Increase spontaneous brand awareness by 10% year-over-year in key provinces (Siem Reap, Battambang, Kratie, Takeo)Content Output & Quality Score - Deliver 80+ high-quality content pieces per month with an average quality score of 4.0/5.0Campaign Performance & Business Impact - Each major campaign drives measurable business outcomes (app downloads, account openings, transaction volume increases)Youth Audience Growth - Increase brand favorability among 16-30 age group by 20% year-over-yearJob Requirements: Bachelor's degree or equivalent10+ years in creative leadership roles (Creative Director, Senior Art Director, or equivalent)5+ years managing creative teams in agency or in-house settingsProven track record of leading successful integrated campaigns in banking/fintech, consumer tech, or lifestyle brandsExperience in Southeast Asian markets (Cambodia experience highly preferred)Portfolio demonstrating versatility across digital, video, social, and traditional mediaKnowledge of AI-powered creative tools and willingness to integrate emerging technologiesData-driven mindset with ability to interpret analytics and adjust creative strategiesCulturally fluent in Cambodian market dynamics, consumer behaviors, and cultural sensitivitiesCollaborative leader who builds trust across departments and inspires creative teamsAdaptable and resilient in fast-paced fintech environment with evolving prioritiesStrategic thinker who balances big-picture vision with tactical execution excellencePassionate about financial inclusion, youth empowerment, and Wing Bank's social impact missionFluent in English; Khmer language skills strongly preferredApplication Instructions Candidates should submit:Resume/CV with detailed work historyPortfolio showcasing relevant campaign work (links preferred, PDF acceptable)Cover letter explaining why you're the right fit for Wing Bank's creative leadership3 campaign examples from your portfolio with brief explanations of strategy, your role, and measurable outcomes