Creative Manager

About the jobFabFitFun is looking for a strategic, hands-on Manager, Growth Creative to lead concepting, production, and optimization of performance creative across paid social, YouTube, and emerging channels. You’ll transform insights into thumb-stopping ideas, build and iterate modular assets at speed, and partner closely with Performance Marketing, Brand, Merchandising, and Analytics to drive efficient acquisition and revenue.Location: This role is based out of our Creative offices in West Hollywood, CA and is not eligible for remote. We are presently operating from a hybrid schedule of 4 days a week in-office (Monday–Thursday).What You’ll DoFacilitate and execute growth-creative across Meta, TikTok, YouTube, display as well as briefs, concepts, production, QA, and deliveryTranslate CPA/ROAS and funnel insights into clear creative hypotheses and multivariate testsBuild modular, rapid-iteration ads (UGC, hooks, CTAs, offers, value props) tailored to each channel and audienceDevelop creator briefs and execute UGC sourcing, direction, and edits to keep a steady pipeline of new adsPartner with Performance Marketing on test design, audience fit, and flighting; iterate weekly based on resultsCollaborate with Brand/Design to ensure assets are on-brand while optimized for performanceMaintain a living library of top performers, learnings, and do-nexts; share crisp creative readouts with stakeholdersTrack competitive and platform trends; pilot new formats (Shop ads, Shorts, Spark, cuts for Stories/Reels) quicklyQualificationsWhat You’ll Bring4–7 years in growth/performance creative for DTC or eCommerce (subscription a plus)A portfolio of data-driven ads that moved CPA/ROAS; comfort speaking to hypothesis → test → iterationFluency in platform best practices (Meta/TikTok/YouTube), creative analytics, and funnel dynamicsStrong briefing, scripting, and on-set experience (can direct creators/editors and give comprehensive feedback)Ability to turn insights into specific creative changes (hooks, frames, captions, overlays, offer articulation)Excellent project management, able to juggle multiple cuts, channels, and deadlines without sacrificing qualityCollaborative, curious, and resourceful; thrives in fast tests and frequent iterationProven experience with generative AI and LLM prompting a plusBonus Points ForHands-on editing (Premiere) and motion/graphics skills to accelerate iterationExperience scaling UGC programs and creator networksFamiliarity with incrementality tests and creative-level attribution dashboardsExperience localizing or personalizing creative by audience or lifecycle momentThis is a full-time position with an expected base salary range of $90K-$105K and is eligible for a 10% annual bonus. The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision and other perks & benefits. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education/certifications. If we extend an offer for employment, we will consider all individual qualifications.